New Product Development For Dummies by Robin Karol (PDF)

Description

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:Developing a winning NPD strategyGenerating bold new ideas for products and servicesUnderstanding what your customers really wantKeeping projects on track, on budget, and on-timeBuilding effective cross-functional teamsPlanning and executing a blockbuster launchCollaborating with global partnersMaximizing your chances for successNo matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

User’s Reviews

Editorial Reviews: From the Inside Flap Anticipate the needs of your customers and launch your new product or service successfullyKnow the insider secrets, get your products to market, and make money!Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.Develop your NPD strategyGenerate ideas forproducts and servicesUnderstand what your customers really wantKeep projects on trackHave effective cross-functional teamsCollaborate with global partners From the Back Cover Anticipate the needs of your customers and launch your new product or service successfullyKnow the insider secrets, get your products to market, and make money!Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.Develop your NPD strategyGenerate ideas forproducts and servicesUnderstand what your customers really wantKeep projects on trackHave effective cross-functional teamsCollaborate with global partners About the Author Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo. She has numerous publications and has presented at many conferences and workshops. The Industrial Research Institute (IRI) presented Robin with its Maurice Holland Award for the best paper in its journal Research-Technology Management in 2003. Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass-Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not-for-profit organization located in Maine. Read more

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐As a product manager of a major Czech digital product, I was looking forward to the book for advice on how to make my work structured and smarter. Yes, I indeed turned to the For Dummies series, because it is not constrained by the usual like-a-god-style of management books that have no room for saying things like they are in plain words. After a year at the role, I needed someone experienced to show me the bigger picture in a bullshit-free form.And I am disappointed. The book is full of buzzwords, lacks examples and is mostly for Fortune 500 companies with a specific culture. I did only two dog-ears in the 300+ page book and after first couple of chapters I only flipped through the rest. I didn’t get the feeling the authors had field experience nor the talent to draw lessons from case studies. Moreover, they’re both from PDMA, a product management association, whose imaged greatly degraded in my eyes after reading this.Pardon my honesty, but I believe that you like me have little time to tolerate lousy products.

⭐Waste time and money to read. Highly not recommend. The book give the lengthy Introducing about common knowlege in which we learn nothing. No any data, no product develping time table, no resourse provided, no examples that we can absorb the info from.

⭐Excellent

⭐Stupid title – useful content. I’m a Marketing professor and I’m using this for my summer New Product Development class. Not all the chapters, but several are key and well done. And it’s a super cheap book for students, much less than traditional text books.

⭐Good reference, but not enough to push me to move from concept to product.

⭐I found it kind of boring and it doesn’t talk much about product design.

⭐I am looking at changing my career and wanted to know more about new product delevopment as a possible growth potential. The first chapter alone had anough meat to not only understand where this type of career would be going but develop a fairly decent talk track for an interview. I like the book and it will meet my goals.

⭐Do not purchase this book if you are an independent inventor. This book is geared towards people who work for large corporations, and I found it a terribly frustrating read as I was thinking that I was one of ‘the rest of us’, to whom this book is supposedly targeted. I was hoping for a great how-to read, and unfortunately took away very little useful information.

⭐I bought this book hoping that I would get some good advice for developing and launching my idea. I was disapointed. The writers assume thatyou are lucky enough to have a huge team of staff at your disposal at all times. Not very useful if you are a sole trader or a small team working on a limited development budget which many people are now. It should be called ‘New Product Development for corporations and large companies.

⭐I found very little value in it. It was too generic. It was a disappointing buy for me. I was looking to develop a product for the first time, and it didn’t provide me with any serious amount of structure to go by. Obvious statements like make sure you know what your customers want etc etc.

⭐very good

⭐Wide-ranging, accessibly written and clearly organised. I’m not sure the Dummies format helps the authors – they seem a bit insure who they’re writing for – but overall I found the book v. constructive.

⭐Fantastic little book, great help

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