Local Online Advertising FD 1st Edition by Court Cunningham (PDF)

Description

Kick your local online advertising into high gear with this friendly, timely guide!Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.Online advertising market is estimated to grow to $10-$19 billion by 2011, and you’ll want your business to be part of this huge shiftExplores how to research your audience, set goals, and build a planProvides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketingExamines blogs, chat rooms, video, and other ways to win customersDon’t miss the free offer from Yodle that comes with this practical guide!

User’s Reviews

Editorial Reviews: From the Back Cover Competition is tough! Get an advantage with online advertising aimed at local customersThe Internet has changed the way you attract customers to a local business. Now you need a killer Web site, strong presence on search engines, and a vibrant social media campaign along with your other ads to grab the attention of consumers. This book offers the advice of advertising professionals who know how the online world can provide big help for your business!Create a plan — discover where your customers hang out online, set goals, and identify strategies for successThe site’s the thing — learn how to create a customer-focused Web site that’s search engine–friendlyGetting them there — understand how to use search engine marketing, banner ads, and social networksTurn clicks into customers — use blogs, online video, and online coupons to engage visitors on your Web siteMeasure results — find out how to determine ROI, where your leads come from, and how to see if your ads are workingGet a $100 advertising credit from Yodle!Look inside for details on how your company can get $100 in online advertising from Yodle!Open the book and find:Proven strategies for using search engines to get more customersHow the Web is becoming more localDefinitions for the lingo of the online advertising worldIdeas for creating a catchy Web siteWays to engage your customers and keep them coming backWhen help is worth paying forHow to use e-mail without becoming a spammerTen common mistakes and how to avoid themLearn to:Plan and launch an effective local online advertising campaignSet up a Web site that draws local trafficMaximize your presence on top search enginesInside — find out how to get a $100 advertising credit from Yodle! About the Author Court Cunningham is CEO of Yodle, a leading local online advertising company that works with thousands of businesses. Before joining Yodle, he held positions at Community Connect and Double Click. Stephanie Brown is a local business consultant who has been helping businesses market online since 1994.

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐I read this thinking I was going to get some useful information.This book literally covers everything from Social Media to PPC, e-mail, linking from directories, SEO, and building a web store. At a hefty 359 pages, it has something for everyone.If you have a local retail store or want to attract new business to a local service business, this book will cover it.The coverage of how to build a web store is out of the range of most books on local online advertising, but you get sa thorough breakdown of the steps involved in this book.The end of the book is a little promotional for Yodle. But it isn’t intrusive, and the book is a great value

⭐I like it, but I wish I had the cliff not version, oh wait, guess this is the cliff note version. It really is helpful and it’s chockfullof ideas. I just skip to the portions I know I can do now as I’m launching my very small business. Everybody without a business can tell you how to run yours, but this book shows you what can work for you and how to measure it. I have not read in its entirety, and I doubt I will, but it’s good to know it’s there. It would be more of a challenge to read this online.

⭐There were a lot of useful tips in this book. I run a similar business and this book doesn’t cover everything, but it’s enough to get a small business owner started.

⭐likes it

⭐Great information compiled in one book.

⭐Junk

⭐Yeah, I know Apple, Nike, and GM can do great things with the internet, but I’m just a little local _______, what could I possibly do with it?’Here’s the answer!A walk through of what every local shop should do online. They do a good job of setting expectations and laying out what to do.Like the other ______ for Dummies books, they do a great job of laying out the issues and giving you a step by step plan.

⭐local online advertising for dummies is a great read cover to cover…the fact i like the most about the book is that it touches upon every aspect of local business marketing from creating a website, to PPC, SEO and more…The book authored by Yodle, in my review fairs a “Good read”….for me the chapters that talk about “social networking” and “PR” were the most helpful, as those are relatively new marketing channels I am trying to better use to attain business goals… In my review, Yodle and this book are “highly recommended”.

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