Guerrilla Marketing For Dummies by Jonathan Margolis (PDF)

Description

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:Reach customers wherever they areDevelop a cohesive guerilla-marketing campaignCapitalize on the hottest trendsCut through the constant marketing clutterMake products and brands stand outUse buzz, viral, grassroots, and experiential marketingWrite a great press releaseCreate opportunities for partnership and tie-insFind budget-friendly ways to go guerillaBuild a powerful online presenceWork with existing contacts, publicists, and the pressYou can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

User’s Reviews

Editorial Reviews: From the Back Cover Learn to:Reach customers wherever they areUse cutting-edge methodsMake products and brands stand outUse new online media to create buzzEnter the guerrilla jungle and emerge with the lion’s share of the sales!Want to reach consumers in innovative ways? This savvy, hands-on guide arms you with guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention! Understand guerrilla marketing — what it is, who does it and why, and how it can take your brand to new heightsThink like a guerrilla — brainstorm, collaborate, and refine ideas for an exciting, nontraditional marketing programTake your message to the streets — build a winning team, execute publicity stunts, and create unforgettable eventsCapitalize on the hottest trends — use buzz, viral, grassroots, and experiential marketingBuild a powerful online presence — develop a Web site, use search engine optimization, buy banner ads, create blogs, and utilize social networkingSpread the word — leverage existing contacts, pitch to the press, and work with publicistsOpen the book and find:The pros and cons of guerrilla methodsMust-have elements of a cohesive campaignWays to cut through constant marketing clutterHow to write a great press releaseOpportunities for partnerships and tie-insTen practically perfect campaignsBudget-friendly ways to go guerrillaWhen and how to hire the pros About the Author Jonathan Margolis and Patrick Garrigan bring the expertise that they’ve developed within the michael alan group, a recognized leader in nontraditional marketing. Holding more than 2,000 events annually, the firm works primarily with entertainment and lifestyle brands, specializing in innovative, street-level initiatives across the country.

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐Thought it was too general without much specific information. Much preferred Guerrilla Marketing by Levinson. I usually love the “for Dummies” series but not this time.

⭐Decent ideas if you have a large marketing budget but hardly what I would call “guerrilla marketing”.

⭐This book is geared towards companies with employees and around $10,000 to spend on advertising. I own a small 2 person business and these tactics won’t work for businesses like ours.

⭐I really had a great experience with this book. I was looking for cheap and inventive ways to market my growing business and my team (me + 2 others) found ourselves digging deep into our creative sides to come up with some pretty impressive street campaigns and publicity stunts. I want to thank Mr. Margolis and Mr. Garrigan for their informal, relaxed and fun approach to teaching novices like me a powerful and effective approach to increasing customer’s exposure to your business. Gold Star!

⭐This is an excellent book for small business owners. I picked up this book after I had to start cutting back my marketing budget for my company in the current recession, and it has proven to be a valuable resource for finding new, creative ways to market my business without costing a fortune. A definite addition to any small business owner’s library.

⭐I just want to say this book is great. I had been hearing about Guerrilla marketing for some time, but I didn’t know how or if it actually worked. The authors do a good job of introducing crusty old-school marketers like myself to the down-and-dirty techniques of Guerrilla Marketing. I was espically fond of the coverage given to on-line and social media.

⭐Very very helpful, and a great checklist to use for guerrilla marketing planning and execution. A must have.

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