Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance (PDF)

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In Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, veteran technology journalist Ashlee Vance provides the first inside look into the extraordinary life and times of Silicon Valley’s most audacious entrepreneur. Written with exclusive access to Musk, his family and friends, the book traces the entrepreneur’s journey from a rough upbringing in South Africa to the pinnacle of the global business world. Vance spent over 40 hours in conversation with Musk and interviewed close to 300 people to tell the tumultuous stories of Musk’s world-changing companies: PayPal, Tesla Motors, SpaceX and SolarCity, and to characterize a man who has renewed American industry and sparked new levels of innovation while making plenty of enemies along the way. Vance uses Musk’s story to explore one of the pressing questions of our time: can the nation of inventors and creators which led the modern world for a century still compete in an age of fierce global competition? He argues that Musk–one of the most unusual and striking figures in American business history–is a contemporary amalgam of legendary inventors and industrialists like Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.

User’s Reviews

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐Elon Musk is probably the new Steve Jobs. He might be much more even. His early life, his private life has not been simple and easy. He is probably as tough with a similar distorted perception of reality as the Apple hero. But as an entrepreneur, he may have a broader vision and ambition. He began small and simple with Zip2, an early Internet yellow pages start-up, which he still sold for $307M, followed by X.com which had the ambition to change the banking system before it merged with Confinity to become Paypal. Both were just experiments! He learnt and developed his “grandes oeuvres”: Tesla and SpaceX.Ashlee Vance has just written a remarkable and fascinating book Elon Musk, Tesla, SpaceX, and the Quest for A Fantastic Future about his life and achievements.Zip2 – 1995 – 3 co-founders (Elon and Kimbal Musk, Greg Kouri) $3M with MDV – sold to Compaq / AltaVista for $307M on April 1, 1999 after more than $50M additional funding. Elon made $22M, Kimbal $15M, MDV 22x its money.X.com – 1999 – 4 co-founders (Ed Ho, Harris Fricker, Christopher Payne, Elon Musk) and early employee, Scott Anderson. Bill Harris, CEO in Dec. 99. Merges with Confinity in March 2000. Musk netted $250M from the sale to eBay or $180M after taxes.All told, Musk invested $12M into X.com, leaving him, after taxes, with $4M or so for personal use. “That’s part of what separates Elon from mere mortals,” said Ed Ho, the former Zip2 executive, who went to cofound X.com. “He’s willing to take an insane amount of personal risk. When you do a deal like that, it either pays off or you end up in a bus shelter somewhere.” [Page 80]Musk was replaced as CEO while on honeymoon. But when it became clear that the company had already moved on, Musk relented. “I talked to Moritz [from Sequoia] and a few others,” Musk said. “It wasn’t so much that I wanted to be CEO but more like ‘Hey, I think there are some pretty important things that need to happen, and if I’m not CEO, I’m not sure they are going to happen.’ But then I talked to Max [Levchin] and Peter [Thiel], and it seemed they would make these things happen. So then, I mean, it’s not the end of the world. […] Throughout this ordeal, however, he showed incredible restraint. He embraced the role of being an advisor to the company and kept investing in it, increasing his take as PayPal’s largest shareholder. “You would expect someone in Elon’s position to be bitter and vindictive, but he wasn’t”, said Botha [from Sequoia], “He supported Peter. He was a prince.” [Pages 88-89]Musk is direct and tough but “He comes from the school of thought in the public relations world that you let no inaccuracy go uncorrected” [page 91]. An example of toughness in his private life: “He was constantly remarking on the ways he found me lacking. ‘I am your wife,’ I told him repeatedly, ‘not your employee’. ‘If you were my employee,’ he said just as often, ‘I would fire you.’” [Page 94]. He married and divorced 3 times, first with Justine Wilson, with whom Musk had 1 baby who died after 10 weeks, then 2 twins, then 3 triplets, then twice with Talulah Riley.Chapters 6 and 7 are a MUST READ. They show the drive, craziness, vision, obsession that Musk put into building rockets and electric cars, combining the chaos of start-ups and the structure needed for manufacturing.SpaceX – Space Exploration Technologies Corp. – 2002 – https://en.wikipedia.org/wiki/SpaceX. The [PayPal] deal gave Musk some liquidity and supplied him with more than $100M to throw at SpaceX.Tesla Motors – founded on July 1st 2003 by Martin Eberhard and Marc Tarpenning who had sold a previous start-ups for $187M in 2000. In parallel Musk helped J. B. Straubel, a passionate Stanford student, who had seen batteries had reached efficiency possibly useful to electric cars. Musk invested $6.5M in Tesla and Straubel joined in May 2004. On January 27, 2005, the 18 Tesla employees had built the first prototype. Musk invested another $9M in a $13M round. In May 2006 Tesla had 100 employees. Musk invested another $12M together with DFJ, Larry Page, Sergey Brin and others for a new $40M round. In the middle of 2007, tesla had grown to 260 employees. [page 165]There is an interesting section about Detroit and how different its culture is from Silicon Valley [Page 164¡: Every time Tesla interacted with Detroit it received a reminder of how the once-great city had been separated from its own can-do culture. Tesla tried to lease a small office in Detroit. The costs were incredibly low compared with Space in Silicon Valley, but the city’s bureaucracy made getting just a basic office an ordeal. The building’s owner wanted to see seven years of audited financial from Tesla, which was still a private company. Then the building owner wanted two years’ worth of advanced rent. Tesla had about $50 million in the bank and could have bought the building outright. “In Silicon Valley, you say you’re backed by a venture capitalist, and that’s the end of the negotiation.” Tarpenning said. “But everything was like that in Detroit. We’d get FedEx boxes, and they couldn’t even decide who should sign for the packages”.Then fights began between Musk and Eberhard: The engineers credited Eberhard with making quick, crisp decisions. […] Musk wanted changes that started to delay the Roadster, Musk kept pushing the car to be more comfortable. […] Eberhard groused that these features were slowing the company down. […] The company as a whole was sympathetic to Martin [Page 165]. Many issues began to appear, technical problems such as the transmission, overall costs issues and finally delays in delivering the Roadster to customers who had prepaid for it.In August 2007, Tesla’s board demoted Eberhard to president of technology. Most of the employees were tired; Tesla was running out of money after $140M spent. In the meantime, SpaceX failed with its first two rocked launches. And musk filed for divorce. When the 2008 crisis burst out, Musk was in personal and business troubles with his two companies.PS – a short reminder about previous posts about Elon Musk:– June 3, 2010: What makes a good technology company? A mastery of fear and envy.– March 8, 2010: Tesla Motors and Paypal, a tale of two foundersAfter reading chapters 8 & 9 of Elon Musk and after my recent post about the Tesla and SpaceX leader, I am now fully convinced Elon Musk is much more than Steve Jobs. He has brought back optimism to Silicon Valley, to the USA and maybe to the world. He has also brought back hardware and engineering in a world that was thinking everything was virtual and online. Mea culpa, I felt the same; I felt that software and intelligence was what was driving the world. Elon Musk has shown that tinkering, experimenting coupled with an ambitious vision could change the world.“When the launch was successful [SpaceX 4th launch but the 1st to be successful], everyone burst into tears”, Kimbal said. “It was one of the most emotional experiences I’ve had.” Musk left the control room and walked out of the factory floor, where he received a rock’s star welcome. “Well, that was freaking awesome,“ he said. “There are a lot of people who thought we couldn’t do it – a lot actually – but as the saying goes, ‘the fourth time is the charm’, right? There are only a handful of countries on Earth that have done this. It’s normally a country thing, not a company thing…. [Page 203]But the reader should not forget the tough reality: For Gracias, the Tesla and SpaceX investor and Musk’s friend, the 2008 period told him everything he would ever need to know about Musk’s character. He saw a man who arrived in the United States with nothing, who had lost a child, who was being pilloried in the press by reporters and his ex-wife and who verged on having his life’s work destroyed. “He has the ability to work harder and endure more stress than anyone I’ve met”, Gracias said. “What he went through in 2008 would have broken anyone else. He didn’t just survive. He kept working and stayed focused.” That ability to stay focused in the midst of a crisis stands as one of Musk’s main advantages over other executives and competitors. “Most people who are under that sort of pressure fray,” Gracias said. “their decisions go bad. Elon gets hyperrational. He’s still able to make very clear, long-term decisions. The harder it gets, the better he gets. Anyone who saw what he went through firsthand came away with more respect for the guy. I’ve just never seen anything like his ability to take pain”. [Page 211]Again, Musk is not afraid of risk-taking. As 2008 came to an end, Musk had run out of money […] The couple had to start borrowing hundreds of thousands of dollars from Musk’s friend Skoll and Riley’s parents offered to remortgage their house. Musk no longer flew his jet back and forth between Los Angeles and Silicon Valley. He took Southwest. [Pages 206-207] He manage to save Tesla, The deal ended up closing on Christmas Eve, hours before Tesla would have gone bankrupt. Musk had just a few hundred thousand dollars left and could not have made payroll the next day. […] On December 23, 2008, however, SpaceX received a shock. People inside NASA had backed SpaceX to become a supplier for the ISS. The company received $1.6 billion as payment for twelve flights to the Space Station. [Page 210]It is also interesting to mention Musk’s hiring methods! The SpaceX hiring model places some emphasis on getting top marks at top schools. But most of the attention goes toward spotting engineers who have exhibited type A personality traits over the course of their lives. The company’s recruiters look for people who might excel at robot-building competitions or who are car-racing hobbyists who have built unusual vehicles. The object is to find individuals who ooze passion, can work well as part of a team, and have real-world experience bending metal. “Even if you’re someone who writes code for your job you need to understand how mechanical things work. We were looking for people that had been building things since they were little.” [Page 220] Interviews are tough with puzzles, code writing and Musk interviewed the first 1’000 employees de SpaceX.I am far from finished but needs to end up for now with my usual cap. tables for Musk’s ventures: 1-Paypal, 2-Tesla Motors, 3-SolarCity which he did not found but backed from the early days and the two founders are his cousins, 4-finally a tentative cap. table based on what SpaceX announced.How does innovation workIt’s really a fascinating book and obviously Elon Musk is too. A really unique and tough character. And obviosuly, very much criticized and hated too. One such harsh critics comes from the MIT Technology Review with Tech’s Enduring Great-Man Myth by Amanda Schaffer. You should read it. I just extract two sentences:– “To put it another way, do we really think that if Jobs and Musk had never come along, there would have been no smartphone revolution, no surge of interest in electric vehicles?” Well, this is a critical question about the source of innovation. Society or individuals. The question is relevant for science too.– “It’s precisely because we admire Musk and think his contributions are important that we need to get real about where his success actually comes from.” This is a quote from Mariana Mazzucato whom I have often quoted here. her book The Entrepreneurial State is a Must Read. It deals with the role of government in innovation. my stronger and stronger belief with years is that the governement makes things possible (science, technology and invention, innovation) but without exceptional individuals – often geniuses, sometimes to the border of insanity – I am not sure so much happens.Now let me quote more Ashley Vance because the final chapters are as great as the first ones. These quotes show that despite the high role of the governement, it’s not sufficient to explain how innovation works.As Tesla turned into a star in modern American industry, its closest rivals were obliterated. Fisker Automotive filed for bankruptcy and was bought by a Chinese auto parts company in 2014. One of its main investors was Ray Lane, a venture capitalist at Kleiner Perkins Caufield & Byers. Lane had cost Kleiner Perkins a chance to invest in Tesla and then backed Fisker – a disastrous move that tarnished the firm’s brand and Lane’s reputation. Better Place was another start-up that enjoyed more hype than Fisker and Tesla put together and raised close to $1 billion to build electric cars and battery-swapping stations. The company never produced much of anything and declared bankruptcy in 2013.The guys like Straubel who had been at Tesla since the beginning are quick to remind people that the chance to build an awesome electric car had been there all along. “It’s not really like there was a rush to this idea, and we got there first,” Straubel said. “It’s frequently forgotten in hindsight that people thought this was the s***tiest business opportunity on the planet. The venture capitalists were all running for the hills.” What separated Tesla from the competition was the willingness to charge after its vision without compromise, a complete commitment to execute to Musks’s standards.[Pages 315-16]During the entire period of SolarCity’s growth, Silicon Valley had dumped huge amounts of money into green technology companies with mostly disastrous results. There was the automotive flubs like Fisker and Better Place, and Solyndra, the solar cell maker that conservatives loved to hold up as a cautionary tale of government spending and cronyism run amok. Some of the most famous venture capitalists in history, like John Doerr and Vinod Khosla, were ripped apart by the local and national press for their failed green investments. The story was almost always the same. People had thrown money at green technology because it seemed like the right thing to do, not because it made business sense. From new kinds of energy storage systems to electric cars and solar panels, the technology never quite lived up to its billing and required too much government funding and too many incentives to create a viable market. Much of this criticism was fair. It’s just that there was this Elon Musk guy hanging around who seemed to have figured something out that everyone else had missed. “We had a blanket rule against investing in clean-tech companies for about a decade,” said Peter Thiel, the PayPal cofounder and venture capitalist and Founders Fund. “On the macro level, we were right because clean tech as a sector was quite bad. But on the micro level, it looks like Elon has the two most successful clean-tech companies in the US. We would rather explain his success as being a fluke. There’s the whole Iron Man thing in which he’s presented as a cartoonish businessman – this very unusual animal at the zoo. But there is now a degree to which you have to ask whether his success is an indictment on the rest of us who have been working on much more incremental things. To the extent that the world still doubts Elon, I think it’s a reflection on the insanity of the world and not on the supposed insanity of Elon.” [Pages 320-21]Tony Fadell about MuskTony Fadell, the former Apple executive, credited with bringing the iPod ad iPhone to market, has characterized the smartphone as representative of a type of super-cycle in which hardware and software have reached a critical point of maturity. Electronics are good and cheap, while software is more reliable and sophisticated. […] Google has its self-driving cars and has acquired dozens of robotics companies as it looks to merge code and machine. […] And a host of start-ups have begun infusing medical devices with powerful software to help people monitor and analyze their bodies and diagnose conditions. […] Zee Aero, a start-up in Mountain View, has a couple of former SpaceX staffers on hand and is working on a secretive new type of transport. A flying car at last? Perhaps. […] For Fadell, Musk’s work sits at the highest of this trend. “Whether it’s Tesla or SpaceX, you are talking about combining the old-world science of manufacturing with low-cost, consumer-grade technology. You put these things together, and they morph into something we have never seen before. All of a sudden there is a wholesale change. It’s a step function.” [Pages 351-52] Doesn’t this remind you of Zero to One by peter thiel.Larry Page about MuskGoogle has invested more than just about any other technology company into’s Musk’s sort of moon-shot projects: self-driving cars, robots, and even a cash prize to get a machine onto the moon cheaply. The company, however, operates under a set of constraints and expectations that come with employing tens of thousands of people and being analyzed constantly by investors. It’s with this in mind that Page sometimes feels a bit envious of Musk, who has managed to make radical ideas the basis of his companies. “If you think about Silicon Valley or corporate leaders in general, they’re not usually lacking in money,” Page said. “If you have all this money, which presumably you’re going to give away and couldn’t even spend it all if you wanted to, why then are you devoting your time to a company that’s not really doing anything good? That’s why I find Elon to be an inspiring example. He said, ‘Well, what should I really do in this world? Solve cars, global warming, and make humans multiplanetary.’ I mean those are pretty compelling goals, and now he has businesses to do that.” [Page 353]Larry Page about educationThis is a very interesting piece [pages 355-56] not linked to Musk: “I don’t think we’re doing a good job as a society deciding what things are really important to do.” Page said. “I think like we’re just not educating people in this kind of general way. You should have a pretty broad engineering and scientific background. You have some leadership training and a bit of MBA training or knowledge of how to run things, organize stuff, and raise money. I don’t think most people are doing that, and it’s a big problem. Engineers are usually trained in a very fixed area. When you’re able to think about all of these disciplines together, you kind of think differently and can dream of much crazier things and how they might work. I think that’s really an important thing for the world. That’s how we make progress.” [Pages 355-56]Some final words about MuskIt’s funny in a way that Musk spends so much time talking about man’s survival but isn’t willing to address the consequences of what his lifestyle does to his body. “Elon came to the conclusion early in his career that life is short,” Straubel said. “If you really embrace this, it leaves you with the obvious conclusion that you should be working as hard as you can”. Suffering though has always been Musk’s thing. The kids at school tortured him. His father played brutal mind games. Musk then abused himself by working inhumane hours and forever pushing his businesses to the edge. The idea of work-life balance seems meaningless in this context. […] He feels that the suffering helped to make him who he is and gave him extra reserves of strength and will. [Page 356]However….As Thiel said, Musk may well have gone so far as to give people hope and to have renewed their faith in what technology can do for mankind. [Page 356]

⭐Must read! I read and have read many books. I don’t just say a book is “good” simply because I’ve read it. In my opinion, one must read many, many books before one can establish a baseline from which to compare other books. That said, let’s first start with the author, Ashlee Vance, who specifically mentions in this book that journalistic integrity is most important to him and that he did not want to just hand control of his book over to Elon for obvious reasons. Ashlee wanted to assemble a book based upon TRUTH and not simply one side of the story. Reluctant at first, Elon eventually agreed to Ashlee’s requests for cooperation while writing his book. Now we, as the readers, get the best of both worlds, Elon’s perspective of events complete with actual quotes, as well as confirmations, refutations, or clarifications of events from those who are Elon’s friends or who have worked with him or otherwise interacted. I can’t say enough, this book is incredibly well researched and written! One simply does not know what one does not know and when a book is this well written it just makes learning about Elon and his world that much easier. What an absolutely fascinating book on so many levels. From this book I’ve learned more than I could’ve possibly imagined about not only Elon and his incredible vision and determination, but also about how our country functions, both helping Elon and standing in his way at the same time. Ashlee interviewed Elon as well as hundreds of people to build a book that successfully manages to capture the TRUTH behind Elon’s rise to success. I was actually surprised to learn that Elon has had a difficult life at times, from divorce to government, what he has managed to accomplish and overcome all in a single lifetime is almost unbelievable. After reading this book in a single weekend (yes it’s that well written) I have become a casual expert on the subject of Elon Musk and his role in our future. As a side effect, this book has also become an incredible source of inspiration for me. It has motivated me in ways that I simply couldn’t have imagined. Now, when I think that a situation is tough or overwhelming, I just immediately think of what Elon has managed to accomplish and my problem suddenly doesn’t seem so significant after all. One of my favorite playful quotes “If you don’t read this book, you are simply not educated” certainly applies here, this book is a must have!

⭐I wish I had read this book 20 years ago and invested $$$ in Tesla as soon as it went public.He is an amazing “can do (or more like Will Do)” individual that the whole world certainly needed. I love his missions (EV and Space) and would like to be part of them but after reading this book and knowing personality, I am not sure if I would last any long, lol. Anyways, I am a huge fan of Elon and looking forward to witnessing his future endeavors.Go Elon!

⭐One of the most well written books I have ever read. Mr. Vance shares intriguing details without getting bogged down. And the Appendices are quite informative. Vance does justice to the incredible Mr. Musk! Well worth the time and money!

⭐Elon gives hope to my Type A personality to pursue my crazy ideas! TIA Elon! I cannot listen to reason either! Great writing by Ms. Vance!

⭐Reveals so much beyond the headlines about Elon Musk and his companies. A must read for aspiring entrepreneurs and world changers.

⭐I just finished reading Elon Musk’s biography. Musk has always been my hero and this book sure did justice. One quality that I really admire in him is his ability to set clear vision. Once he sets the vision, Elon gives his blood, sweat and tears to make it a reality. People laughed at him when he first announced his vision on inter-planetary life. Since then he demonstrated significant enhancements in rocket technology and was able to produce a re-usable rocket. The analogy he gives is that of commercial plane, imagine after every flight between London and LA you throw away the plane how expensive will be your air ticket. Elon says his reusable rockets will make space travel 100 times cheaper. His reusability concept is brought to life with Falcon 9’s successful landing back on earth. Recently Elon presented how he plans to take humans to Mars in 2022 and build a city. SpaceX’s BFR project will carry 100 crew members along with equipment needed to set up a colony. He is not our typical Silicon Valley techie who wants to create a multi-million dollar corporation and cash out. His goals are bigger than money and fame. He wants to make a significant impact on humanity and make this world or even world beyond us a better place to live. His commitment and drive is unparalleled, he is ready to solve issues 3 in the morning on Sunday, and he works 7 days a week and doesn’t shy away from getting his hands dirty. He is hard to work with and does set tough goals for his people. Do you need to be tough to achieve success like SpaceX and Tesla? Can we taste the similar success with a little softer management style? What makes great entrepreneur? Do we need to be relentless like Elon? Or a management style of Richard Branson is equally productive where you place trust with people and they deliver?

⭐So good to have this book, if u wanna buy go for it

⭐Before reading this book, I had always learnt about the great revolutions in the history books. But, After reading it, I realised that we are part of this great revolution created by individuals like gates, jobs, Bezos and Musk. Personally, I am more addicted to Musk now, may be because of his great vision. After reading about his journey to create the Tesla, SpaceX and Solar City, I understood that how visionaries actually think. And, specially his vision is for the betterment of human race. He is making every damn possible effort to lessen our dependence on fossil fuels and ultimately reducing the global warming. This books provides a great opportunity to dive into the mind of musk. He is a different individual for sure. Making all things possible. He has beaten not only big car manufacturers from US, Europe, China and Japan but also Big organisations like NASA. I recommend this book to everyone!

⭐[NOTE: I received a copy of this book through NetGalley.]An interesting read for me, considering I never went in depth into what Musk has accomplished (to be fair, I came to this book because I find Tesla cars sexy and thought ‘well, why not read this, at least I’ll know more about the man’).I’m kind of sitting on the fence about this book. I liked learning about how Musk’s companies came to be, the problems encountered along the way, how things were at times one inch from just failing, but worked out in the end, out of both luck and determination. In a way, it’s a positive ‘lesson’: that sometimes things fail, but it shouldn’t prevent you from fighting for them and taking risks, because they just may succeed as well.I also appreciated that the author interviewed other people, employees, ex-employees, friends, ex-partners, etc., and that he made them part of the whole: people without whom Tesla Motors or SpaceX wOuld’ve never been able to take off, engineers and mechanics and designers whose role was absolutely not negligible. Since a large part of the book was focused on these companies, acknowledging more than just one actor was a good thing to do.I would’ve d liked it to go more in depth about how exactly things worked out, when it comes to the science/engineering part. Elon Musk seems like he knows his stuff, too, and has learnt over the years what he didn’t know and made him shoot for impossible deadlines at first (now I guess they’re just improbable, hah), and… I don’t know, I expected something more detailed in that regard. Maybe less of the business aspect, and more about the engineering the way Elon Musk himself goes about it?Also, for a biography, I think it didn’t go to the bottom of things either when it comes to the man, and lacks a certain detachment. Musk doesn’t come off as a very empathetic person, to say the least, and while objectively I understand his drive, humanely the way he treats his employees is, well, not great at all. So I would’ve been interested in seeing more reflecting about this: coming from him, but also coming from the biographer. There -is- something wrong in the way all these visionary projects have come to be, and it was pretty much glossed over. (In short, was the harshness really needed, does innovation has to come to such a price, and would things have tanked with just a bit more empathy?)This was instructive, and I kind of liked it, so 3 stars… But while I know more about Tesla Motors, SolarCity and SpaceX, I don’t feel like I know -that- much more about Musk himself now.

⭐Excellent book which covers musk’s life from an early age right up to the presentinsightful stories and details about his companies and the struggles to get them off the groundvery inspiring and great bookHighly recommend to any Elon fan

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