Facebook Marketing For Dummies by John Haydon (PDF)

Description

Create a successful marketing campaign on Facebook with this updated guideWith more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook.Boasts new and updated content for developing a successful Facebook marketing campaignAddresses ways to use tools such as events, contests, and polls to promote your pageHelps you understand the psychology of the Facebook userExplains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgetsDetails ways to monitor, measure, and adjust your Facebook marketing campaignsLearn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition!

User’s Reviews

Editorial Reviews: From the Back Cover Face it — your business, brand, or organization can benefit from Facebook marketing!Facebook is the place to be, so your business needs a marketing presence there too. There’s a lot to consider! Use this friendly guide to help you set up your Page, plan your marketing campaign, and make promotions, groups, and events work for you. Need to know a little more about Facebook and social networking first? There’s also a section on that!Catch your customers — define your target market and learn more about your customers by having conversations with themPrepare your Page — discover what goes into a great business or organization Page and how to get startedGet noticed — learn to create content that your fans can use, and keep it comingBuild your base — engage your fans with contests, promotions, and webinarsMeasure your success — use Facebook Insights to learn more about your fans and analyze data with third-party toolsAdd ads — promote your business or cause with Facebook advertising and measure resultsGo Places — see how Facebook Places can promote a brick-and-mortar businessPlug it in — use Facebook’s social plug-ins to help your customers personalize your site and share it with their friendsOpen the book and find:What a Facebook marketing plan can do for youApps you can add to your PageWhat psychographic variables are and how to use themHow to build a content strategyThe difference between liking a Page and liking contentWays to promote your business with GroupsTips on using Facebook adsTen Facebook business etiquette tipsLearn to:Create, administer, and customize your PageBuild your fan baseIntegrate Facebook with other marketing plans and measure resultsPromote your Page using events, contests, and polls About the Author John Haydon founded Inbound Zombie, a new media marketing consultancy focused on nonprofits. He also conducts webinars at CharityHowTo.com and MarketingProfs.com. Paul Dunay is Chief Marketing Officer of Networked Insights.Richard Krueger is co-founder of Samepoint, Conversational Search Engine.

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐EXECUTIVE SUMMARYI love Dummies! Many of the Dummies books are my favorites because I teach (and do) practical Internet marketing (Just click on my profile to find me, or Google ‘Jason McDonald’). When the Dummies are good, they are really really good. This current Dummies book is one of the very best with lots of great insights into Facebook marketing, plus many wonderful details. There are a few things it leaves out, but overall this is the No. 1 book on Facebook marketing. Buy it! Here is my book review.THE GREATFirst, the great. What is great about this book? Facebook Marketing for Dummies gives you the big picture. Why do you want a Facebook account? Who are your customers? Why do they want to ‘like’ you on Facebook? These major questions get to the heart of social media marketing: it is a conversation, a relationship. It’s not just about you TALKING it’s about your fans LISTENING. It’s not just about you and your fans TALKING, it’s about your FANS talking to other FANS. Social media is very conversational, very relationship-oriented, and Facebook for Dummies begins at the beginning: why do they give a s**t about you and your company? Next, the book proceeds to give you all the basics (what is a page vs. what is a profile, what is a group and all that jazz) plus wonderful technical insights. For instance, it explains how to use the Facebook Ad Tool to get at Facebook demographics (what a great idea!). And it explains how Facebook’s Edgerank is an algorithm that decides how your updates will appear in your fans’ news feeds. So at the level of GREAT, this book is an encyclopedic overview of Facebook at all levels: high, medium, and low. THE GOOD: PDF’s, DOWNLOADS, LINKS ON FACEBOOK MARKETING Facebook Marketing for Dummies does a good, but not great, job of identifying helpful resources on the Internet for more information. Throughout the book, it peppers and salts you with pointers to cool online resources such as free and low-cost services that will help you create Facebook tabs, or services that will manage coupons for Facebook. My criticism here is that there is no organized list of all the resources, no pointers to the Internet where you can find all sorts of free resources for your Facebook marketing. On my wish list for 2012 is that book authors start to think of books as ‘platforms’ or ‘starting points’ to the Web, and build into each paper book a ‘Web strategy’ so that readers can easily follow along online, and get access to more Internet information. This should be obvious to the Dummies editors, but they don’t do a good job of making this easy for you. Here is a link to the old (2009) downloads – Book Page – Facebook for Dummies I wish that the new, 2012, book had a clear and concise page on the Internet, but I can’t find it! THE GO BEYOND: FACEBOOK AND YOUR TOTAL MARKETING STRATEGY Finally, here is my one criticism of the book. Like most books, it focuses very narrowly at the topic on hand: Facebook Marketing. It neglects to situate Facebook as part of a ‘concentric circle’ view of marketing: your social media marketing (Facebook vs. LinkedIn vs. Twitter vs. Google+), your Internet marketing (Social Media marketing vs. SEO vs. AdWords) and your total marketing (Your Internet Marketing vs. all other types). I would not recommend that a company plunge into Facebook marketing without having first thought through its entire marketing and Internet marketing strategy. Facebook isn’t for everyone; many companies (most companies) will do better with SEO, first, before moving on to Social Media. But, all in all, this is a fantastic book and well worth the investment!

⭐It’s a very well written book. Precise and to the point. For those of us who wanted to create Fabebook campaigns it’s a very helpful book.

⭐A good start, but tends to go out of date pretty quickly as Facebook changes.

⭐The book is well organized and has a lot of good ideas. This book is good for those that are not as familiar with Facebook and reduces the time needed to get a site up and running.

⭐So far it’s been good.

⭐Really awesome book. It does what it says. Very simple and easy to understand. Even though it introduces you to the Marketing Lingo you don’t get lost. Very easy to follow. Great buy. Highly Recommend!

⭐helpful

⭐Very clearly written so that even dummies can figure it out. Much more info than I thought it would have.

⭐I was disappointed. The book concentrates on how to track your anylitics instead of on how to set up the things needed for a Facebook business page. I don’t feel I have learnt much from it.

⭐Es ist super das Buch. Ich habe es verschlungen. Wir sind gerade dabei die Facebook Seite für unser Unternehmen zu gestalten und Online zustellen. Hier finden sie wirklich gut und einfach alles Erklärt. Wir nutzen dieses Buch viel und auch effektiv. Ich kann es jedem nur Empfehlen, der eine Facebook Seite erstellen will oder aber etwas bewerben möchte. Es Lohnt sich echt.Schneller Versand dies ist und bleibt meiner erste Anlaufstelle.

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⭐grundsätzlich informativ, ABER, zum Teil ziemlich veraltete Informationen. Auflage von 2012. Sollte man vielleicht vor dem Kauf checken…Gerade Facebook und Internet entwickeln sich mit ‘high speed’ weiter, da sind 2 Jahre seit dem Erscheinungsdatum schon fast eine Ewigkeit….

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⭐Ich bin noch nicht mit dem Durchlesen fertig und es hat mir schon gut geholfen. Ich habe von Facebook nicht viele Ahnung. Ich weiß nicht wie es Lesern geht die sich besser bei Facebook auskennen – für mich ist das Buch eine echte Hilfe!

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