Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You. by Seth Godin (PDF)

Description

The book that sparked a marketing revolution. “This is a subversive book. It says that the marketer is not–and ought not to be–at the center of successful marketing. The customer should be. Are you ready for that?” –From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a “recipe” for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn’t want to hear it anymore from the traditional marketers.

User’s Reviews

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐Thought provoking. Interesting points on how to really catch attention and not be totally slave to the already crowded marketing methods

⭐I think Seth Is a brilliant Marketer and Thinker. I Always enjoy his concepts on topics such as marketing and customer acquisition. With that said, Although Seth is a brilliant Marketer, he is not the best writer. This is a relatively small book, but it took me quite some time to finish reading it. Almost like Malcolm Gladwell’s book “Blink: The Power of Thinking Without Thinking” (I started reading it about 6months ago, but I put it down out of Bordom.)But I also don’t really like how Seth always tries to create NEW WORDS in the minds of his readers. The point of Marketing should be to help your readers reach the “Ahaa” moment. And the Only way to do this is by connecting NEW concepts to information that they ALREADY HAVE. Not by creating NEW concepts to NEW verbiage.So in the Book I found Seth using words like “Sneezers” when he should have just used the common term in the Marketing industry (Affiliate).Seth also used the word “Kickback” which left me scratching my head for about 5mins trying to understand what on earth he was talking about. (Turns out he was referring to an affiliate commission)He also used the word “Hive” to refer to a specific NICHE.So overall, I would equate seth’s book to a REALLY good movie that loses its momentum toward the end…Its the movie that was good the first 92mins… but in the last 15mins, you are just ready for it to be over.But with that said, I am Glad that I read the book. I would recommend it for the sole purpose learning the power of Viral Marketing.

⭐Godin himself notes that much of the content of his book (and his earlier Permission Marketing) seems obvious. Yet, as he goes on to show convincingly, that which is obvious has rarely been practiced. When you read Godin�s thoughts about permission marketing and ideaviruses, they may sound obvious yet almost all marketers continue to throw huge sums of money at old-fashioned interruption marketing. The infamous peak of this was the spurt of expensive Superbowl ads by transient e-tailers.Like his previous book, Godin�s Unleashing the Ideavirus entertains the reader while successfully setting off bursts of ideas along the way. Rather than marketing at the consumer, Godin�s approach seeks to maximize the spread of information from customer to customer. The book provides the expected examples of successful ideavirus marketing, then develops a recipe for concocting your own ideaviruses. In order to show how to make your idea infectious, the book examines what makes a powerful �sneezer�, how �hives� work, and applies the concepts of critical velocity, vector, medium, smoothness, persistence, and amplifiers. As Godin shows, the now-familiar idea of viral marketing is one very specific form of ideavirus marketing. Most businesses will not be able to engage in true viral marketing, but all can use the ideavirus approach. While you may finish Unleashing the Ideavirus thinking that you really did not learn anything drastically new, it is unlikely that you will feel that you�ve wasted your time. Godin has once again written an enjoyable book that cleverly packages important ideas that have obvious practical use. Any book like this that causes the reader to continually stop and rapidly jot down ideas to implement is well worth the hour or two it takes to read.

⭐I read a book by Chris Anderson about TED talks, and I realized that I should pick up Seth Godin’s book about ideas that go viral. He talks about sneezers and how to have ideas that spread. I think it should be required reading for anybody who is gearing up for a public speech.

⭐I don’t give 5-star ratings out often, but when I do, it’s because the item is something that will rock-your-world. Seth Godin is 5-Star! He ‘rocks-the-world’… at least in marketing! I read “Unleashing the Ideavirus” back when it first came out. I have one of the very first downloads of the free PDF Seth made available. But I wanted this book in a paper-and-ink version so I could mark it up. And just because some of the information I go to regularly, I love it in paper-and-ink. No matter HOW you read Seth Godin – JUST READ HIS WORK! And as Seth says in his podcast series, ‘Seth Godin’s Startup School” … “I hope you use it.” Yes. Read this book and everything you can get your hands on Seth writes .. then USE IT. Kudos Seth!

⭐This is the newest book by Seth Godin, which is one of the authors that most influenciate my ideas. This book is the continuation of the masterpiece Permission Marketing (which is about how to change the traditional marketing idea of interrupting people by permission marketing). Unleashing the Ideavirus brings the answer to the obviuos question after reading Permission Marketing: “How can I obtain people’s permission, since this involves at least one interruption?”. The idea behind this book is simple: why spending zillion dollars on TV ads if you can spend much less at word-of-mouth campaings (which the author calls “ideavirus”), and which is more efficient? This book confirms what I am saying for ages: if you have just build up your own company, it is not worth to sepend money on traditional media. The books is full of case studies, with enphasis on internet business. The ideas on which this book is based aren’t quite new, but this is the best shot of Godin’s work: he can arrange, at just one book, everything you must know in order to understand and make efficient marketing campaings in this new century, without spending time with complicated ideas which doesn’t work at pratical levels. The contents of this book are of immediate pratical use, on whichever business your are running: traditional, internet or informal of any kind.

⭐Like the book, but someone left the price on the back $1.00. I guess paying shipment and markup is somewhat substantiated.

⭐Seth takes a whole book to tell you what you probably already know about “idea viruses” and the bits you didn’t he could have told you in a few pages. It’s not truely devoid of merit, it’s just like many books of this sort, it doesn’t tell you how to do something, which to be fair Godin says this much himself towards the end of the book, but it does give you those sparks… “Ah we could do something like that” or “We do have advocates who might be able to help”.The Idea Virus is guilty of rebranding other marketing ideas with cheesy new names, calling Advocates or Opinion Formers, Sneezers etc, but it is an easy to read book that does give some insight into why good ideas have worked.It is not a book that for a few pounds investment will make you millions! – But it probably made him loads!If you are studying business/marketing etc, then this book is great for providing “real world” examples.A book of his that I’d really recommend is the Big Red Fez – which tells you how to make effective, marketing driven websites and it does tell you what to do.

⭐This book, whilst not having any new ideas in, gave me incredible clarity in how marketing works today, what I’ve been doing all my life, and how to repeat it again and again to get success.This is one of the most influential books I’ve read in my life time.

⭐Great service

⭐Great book, easy and fun read, with a lot of ideas that can sparkle something in your marketing strategy.I am helping / managing a friend with his music project, and I really like Seth Godin’s vision and insight on business. It gives great ideas. Sometimes just one. But just one good idea is all that it takes to push forward, sometimes. And one good idea suggested by such a reference in the field gives a great values to this little book.It’s not perfect, it will not fit for everything and everyone, but Unleash the Idea Virus remains a very good and interesting read in the marketing field. Thanks Mr Godin, again.

⭐Seit 2001 hat sich das Internet und damit unsere Welt extrem weiter entwickelt.Die Prinzipien, die Seth Godin in “Unleashing the Ideavirus” entfaltet, gelten jedoch heute immer noch oder vielleicht sogar mehr denn je.Für Marketing-Leute, Unternehmensgründer und alle, die mit ihrer Idee mehr als den unmittelbaren Freundeskreis beeinflussen wollen, ist dieses Buch sehr zu empfehlen.

⭐Not found.

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