Web Marketing For Dummies 3rd Edition by Jan Zimmerman (PDF)

Description

Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:Understand online marketing essentialsPrepare an online business planDesign the look and feel of your siteCreate a concept, develop content, and make it accessibleKnow the key components of an online storeUse buzzing, e-mailing, and other advertising tacticsMake your site search engine friendlyHandle Web transactions with easeStay out of legal troubleWow customers with new technologyThis guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

User’s Reviews

Editorial Reviews: From the Back Cover Claim your space in the online marketplace!Develop a plan, build a marketing-effective site, and create word-of-Web campaignsLaunching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques — all within your budgetDiscover how toMake your site search engine friendlyClose a sale on your siteDrive traffic to your siteCreate an online marketing planTake advantage of guerilla marketingMaximize your marketing dollars About the Author Jan Zimmerman owns her own Web marketing and site management company. She has taught classes in online marketing and is the author of eight books on business technology.

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over.Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don’t about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified traffic to your site.I would suggest this before you dump money into adwords, or any other strategy you find online at random.We found connections inside to usability studies, digital customer service tips, real working costs of aquiring new customers, guerrilla marketing techniques.Simply put, if you have a website, or are getting one, you need this book. I will be buying an updated copy with every new release to keep on the cutting edge of what REALLY works in the digital world.

⭐This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.If you are new to web marketing, this is probably a good book to get you started. If are not a novice, you will probably not learn anything new.All of the material in this book can be found on the web for free, but it is nice to have a bunch of nice introductory marketing information in a book.

⭐outdated

⭐Good way to familiarize myself with the terminology and theory so I can work intelligently with our webmaster. Saves time, and thus, money.

⭐Jan Zimmerman’s Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging.This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone.When you want to “drill deeper” on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent’s Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords.In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers.

⭐good book

⭐Web Marketing for Dummies leverages your line marketing knowledge in controlling the Web. Because the author wrote this for owners of small businesses, where money is king, I suggest dozens of free low-cost guerrilla marketing ideas you can try online.

⭐My book arrived in perfect condition, just like new. This book was recommended by the S.B.A. and I’m 3/4th of the way through reading it. It has been a tremendous help starting a web based business.

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