Web Marketing For Dummies® by Jan Zimmerman (PDF)

Description

By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e–mail marketing, search engine optimization, pay–per–click, and social networking tools; and measure your marketing success. You’ll also discover how to: Craft an online marketing plan, set site goals, and define your market Uncover what makes an effective online storefront and what your site must offer to encourage shoppers Use e–mail marketing effectively and spread the word via e–newsletters Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site Track site activity with Web analytics, interpret sales statistics, and determine where problems originate Take advantage of search engines where you can submit your site for free Encourage visitors to come back and find subscribers for your online newsletter Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!

User’s Reviews

Product description From the Back Cover Boost your bottom line with your $25 Google AdWords credit — see inside The Internet has made it possible to spread your marketing message faster and further than ever. This book helps you translate your marketing skills to the online world. From creating a plan to understanding search engine optimization, marketing via e–mail, and making wise use of pay–per–click and banner advertising, here′s the path to online marketing success! Prepare your plan — set goals, define your market, know why people buy, and craft an online marketing plan Draw them in — learn what makes an effective online storefront and what your site must offer to encourage shoppers Direct mail, 21st Century style — use e–mail marketing effectively and spread the word via e–newsletters Improve search engine rankings — optimize your site and search terms with best practices and online tools Be a smart shopper — develop a pay–per–click and banner ad strategy that ensures you get your money′s worth Keep it legal — safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Tease ′em with technology — entice customers with video, blogs, Webinars, podcasts, or widgets on your site Analyze — track site activity with Web analytics, interpret sales statistics, and determine where problems originate Open the book and find: Search engines where you can submit your site for free Great ways to encourage visitors to come back A glossary of terms you should know Sites that help you research your market Secrets for attracting attention and keeping visitors interested Ten free ways to market your site Ways to gain subscribers for your online newsletter Tips for generating leads About the Author Jan Zimmerman owns Watermelon Mountain Web Marketing, which has provided Web marketing and site management services for more than ten years.

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐Demystifies web marketing and provides some insight into the process of creating and upgrading a website. It could however be broader in its scope.Though it is worth reading for the clarity it brings to answers for those questions everyone has in mind about the books subject matter.

⭐La 2eme édition de cette ouvrage est tres différente, avec nombre de nouvelles références et des sites américains particulièrement intéressants.C’est un livre tres opérationnel.Je le recommande à ceux qui veulent s’investir dans le e-business et la e-communication.

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⭐I received this book in excellent condition and it arrived on time, quickly. I am still reading this guide, but so far so good. I have implanted several web marketing strategies I learned from this book. I would definitely recommend this book to anyone marketing a business, as online marketing is now!

⭐This book is a must have for anyone who is just beginning or wants to learn some new tricks. It is so hard to get to the top and even harder to stay there. With these tools at your disposal you will be able to overcome most of the difficulties associated with web marketing.Good luck all!!Liz Calamusa[…]Custom Cakes and Beyond

⭐has good information.

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