Complete MBA For Dummies 2nd Edition by Kathleen Allen (PDF)

Description

Your guide to understanding the basics of an MBAWant to get an MBA? The CompleteMBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:Know and respond to your customers’ needsHandle budgets and forecastsRecruit and retain top peopleEstablish and run employee teamsUse Sarbanes-Oxley to your company’s advantageNegotiate with the best of themBuild long-term relationships with clientsAvoid common managerial mistakesImprove cash flowMarket your products and servicesMake the most of your advertising dollarOnce you know what an MBA knows, the sky’s the limit. Read The CompleteMBA For Dummies, 2nd Edition, and watch your career take off!

User’s Reviews

Editorial Reviews: Review “with this friendly guide, everyone can sample the benefits of an MBA education in a fraction of the time and at much less cost”(Business a.m., 5 November 2002) From the Inside Flap Covers key trends in marketing, selling, and advertisingQualify for an MBA and succeed in any businessWant to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. THE DUMMIES WAY®Explanations in plain English “Get in, get out” information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to:Know your customer’s needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator Get Smart!@www.dummies.comFind listings of all our booksChoose from many different subject categoriesSign up for eTips atetips.dummies.com From the Back Cover Covers key trends in marketing, selling, and advertisingQualify for an MBA and succeed in any businessWant to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. THE DUMMIES WAY®Explanations in plain English “Get in, get out” information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to:Know your customer’s needs Handle budgets and forecasts Recruit and retain top people Understand Sarbanes-Oxley Be a successful negotiator Get Smart!@www.dummies.comFind listings of all our booksChoose from many different subject categoriesSign up for eTips atetips.dummies.com About the Author Dr. Kathleen Allen directs the USC Marshall Center for Technology Commercialization and is the author of several books on entrepreneurship. Peter Economy has authored or co-authored several books including Consulting For Dummies. Read more

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐Great book. I have a science background with no experience in management or business. I’m considering doing an MBA so i wanted to get a preview of the general topics and concepts. This book did an excellent job of that. It simplifies the basic concepts for someone like me. It’s also has a lot of pragmatic advice useful for running a business or for personal finance. I wish they would have an updated version of this book. The world has changed a lot since this book was written. Recommend.

⭐Bought this book for $13 in February of 2013. Finally got around to reading it in 2020. I speed read this book at a rate of 100 pages every hour.I’m well educated but still found the info in this book to be well organized and useful. It turned me into the vast majority of information good learn in an MBA program.I’d recommend this book to anyone who wants to be exposed to the basics of business.

⭐Wow! Great work. It is a cool book that explains concepts in easy-to-understand language. Kathlene did a great job and I appreciate it. Her book is my second buy after ‘s Steven’s Silbiger’s “The Ten Day MBA”. Keep up the good work. I will be looking out for more of your books. I consult with small businesses and the book is expanding and enriching my armory.

⭐has been very helpful in helping me prepare and get my head in the right setting before I start my MBA this fall. It has wonderful terms and tip that help me get my brain into the business way of thinking.

⭐Doesn’t really dive into the actual components and contents taught to you for an MBA, it’s mostly general knowledge if you were wanted to start a small business.

⭐Nice refresher book

⭐Cool book

⭐extremely basic – with a few exceptions, most people looking for MBA guidance is not just out of high school

⭐Whether you’re using this to help decide whether an MBA is for you or as a student already enrolled into an MBA programme you should find this book useful. Clearly MBAs differ enormously from country to country and University to University – there are also different MBA programmes within single establishments. So any guide needs to be viewed with caution; perspectives vary and change with time. Alongside all your other MBA reading material this might just help you a little as you navigate through the literary maze.

⭐Book is acceptable however not the condition stated… frankly 50% more than should have been charged!Received ahead of time. Not as great coverage as hoped.

⭐It has good information but too long pages of irrelevant information or detail. This book should have be summarised with less pages because useful info could be fit only on few couple of hundreds pages.I think all Dummies books are same.pages and pages of useful and non useful info.

⭐Love the simple delivery of the subject matter!

⭐Great item. Strong cutting action and robust build. Worth that bit extra

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