E-Mail Marketing For Dummies by John Arnold (PDF)

Description

Updated to reflect the hottest new trends, technologies, and strategies!Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.Helps you map out an e-mail marketing strategy with reachable objectivesSimplifies the process of list-building, message-creation, and results-trackingOffers legal guidance, so you stay compliant with anti-spam lawsShows you how to deliver your message and incorporate social mediaExplains how to track and interpret resultsIncludes the top ten things you should not put in your messages, and much moreGet more out of your e-mail marketing campaigns with this easy-to-follow guide.

User’s Reviews

Editorial Reviews: From the Back Cover Learn to develop and deliver e-mail that your customers really want to readE-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You’ll even learn to analyze how your campaign is working.Fitting in — see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing providerFirst, the list — find out how to build a top-quality list of subscribers who will respond to your mailingsGet it through — construct messages that reach your customers’ e-mailboxesOpen me — use time-tested techniques for prompting your audience to open and read your e-mailsMake it irresistible — use design elements and relevant content to make your e-mails appealing and professionalGet social — add social features and involve your Facebook fans and Twitter followersJust for them — target e-mails to make them more relevant to your audienceFollowing up — use e-mail tracking reports, get open and click-through rates, and use the information to improve your resultsOpen the book and find:How not to be a spammerWays to get your audience to open your e-mailsTips for becoming a trusted senderValuable elements to add to your e-mailsSubject lines that get noticedDesign strategies for a mobile audienceHow to measure conversions and ROIThe ten worst content mistakesLearn to:Use e-mail to attract customers and increase businessBuild a mailing list and create effective messagesTrack the results of your campaignDevelop a strategy that incorporates social media About the Author John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the “Marketing Tools & Technologies” column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐Very full and thorough guide about Email Marketing. I admit that I didn’t finished reading it but I learned many news thing from it and keep it by my desk for future reference. This book is not for “Dummies” at all – many full time experienced Marketing professionals and even seasoned Email Marketers will find it very useful and enriching.

⭐used for business startup

⭐Great book. It’s got the basics in there that you can build off of and it’s organized really well.

⭐great information. Easy to follow.

⭐Great Book!!

⭐There is a lot to Facebook, wow.

⭐Good general education especially to a newbie to marketing!

⭐still reading this book great book for new marketer wanting to learn about email marketing.

⭐Out of date information

⭐good clear content

⭐I’m pleased I chose this one above all that was available. Written so that it was easily followed and understood.

⭐It is for extreme kind of dummies since it does not contain much useful informationsorry

⭐despatched on time and in good codition a book that is written assuming yuo are going to use the likes of mial chimp

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