Marketing For Dummies by Alexander Hiam (PDF)

Description

Covers everything from essential marketing principles and techniques to the latest methods and trendsWant to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P’s-product, pricing, positioning, and placement – and boost your sales with innovative new approaches.Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself – as an opportunity to grow the organization. You’ll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.Explains Internet and search engine marketing to work for youHelps you identify customers where you least expect themOffers tips on using online resources to size up competitorsCovers effective product positioning in a crowded marketplaceIntroduces guerilla and global marketingYou don’t have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

User’s Reviews

Editorial Reviews: From the Back Cover Learn to:Communicate more powerfully and clearlyUtilize social media effectivelyLaunch a winning Web marketingprogramGain new customers and retain your current customersBoost your marketing skillsto drive business results!Whether you’re introducing a new product or jumpstarting your existing marketing plans, it’s more important than ever to know how to attract customers, convince them to buy, and make sure they come back for more! Packed with updated material, this practical, savvy guide gives you everything you need to boost your marketing skills to the next level — from the Internet and search engine marketing to the latest trends in guerilla marketing, viral marketing, branding, and more.Designing a great marketing program — learn how to boost your marketing program and write an effective marketing planLeveraging your marketing skills — find out how to research your customers, competitors, and industry and improve your marketing communicationsAdvertising for fun and profit — get helpful tips on how to make the most of print, outdoor, and radio advertisingFinding powerful alternatives to advertising — discover how to advance your Web marketing, build a buzz for your brand, and go direct with marketingSelling great products to anyone, anytime, and anywhere — know how to take stock of your sales skills, reach your customers, and effectively make the saleOpen the book and find:Ten common marketing mistakes to avoidWays to save money in marketingTips for boosting Web salesAdvice on how to survive a downturnGuidance on designing a positioning strategyAdvice on how to harness your marketing imaginationHow to research, plan, and budget accordinglyGo to Dummies.com for videos, step-by-step photos, how-to articles, or to shop! About the Author Alexander Hiam is the author of more than 20 popular books on business. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐I’m a weird hybrid of a graphic designer and a marketer. Usually graphic designers don’t like meddling into marketing world but as in my country an artist is not very well valued I just HAD to learn about Marketing and I like it 🙂 I think I have natural skills and being a GD is just a great plus! Normally Marketers are not GD’s and it becomes a problem because a Marketer has to handle graphic material almost all the time! So for me it is pretty convenient hehe :DNow I ordered this book because sometimes one can forget about some very important things in this wide world of Marketing. A. HIam gives you just the tips to improve your skills and working with plans that actually work.He states the main subjects very easy to understand and also in a very practical way.I believe this book is not for beginners, nor for pro’s. I think it is just for us average Marketers who want to improve a lot and then moving on on harder books. I say it is not for beginners (despite the title “for dummies”) because it starts telling you things you must pre-know before actually reading this.I would say it is almost like a great companion for everyday marketers who need once in a while a reminder of what is left to do and what could be improved.

⭐This book is like skipping a rock across the top of a pond. It does break the surface here and there but not too deep, and it covers a lot of ground in the process. It might help to refresh or it might cover enough to introduce the idea to a new comer, so they know what they might want to focus on.

⭐I bought this from a one of the sellers and received an older version. Still has very valid and valuable information that still hold authority however i would have liked an issue more current than my second edition.

⭐I liked the comprehensive gazette style. I will not use everything, the list is a good overall reminder. It is also a good independent guide to inspire deeper thinking among the team in our small company. It does not give magic; the reader still has lots of work to do, yet it is a useful base to organize our activities.

⭐I wrk on it and I am still working because it is rich and simple and good enough for a total newbie like me to start understanding how things work and how I could make it work for myself.

⭐My book was just as advertised and it arrived in a timely fashion. Very pleased.

⭐it’s ok

⭐This has helped me to understand the marketing better and more easier to understand. Perfect book for beginners. Would recommended it to everyone.

⭐Ok thanks

⭐Doesn’t teach you about Marketing, it is more about teaching you how to implement a promotional campaign for your business. Not a book for educational learning, more of a help guide for businesses in my opinion.

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