Small Business Marketing For Dummies by Barbara Findlay Schenck (PDF)

Description

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers:Marketing basics that prepare you to rev up your business and jumpstart your marketing programInformation to help you define your business position and brandAdvice on bringing in professionalsA quick-reference guide to mass media and a glossary of advertising jargonHow-tos for creating print and broadcast ads that workIdeas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and moreTen steps to follow to build your own easy-to-assemble marketing planWith pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to:Custom design your own marketing programCreate effective marketing messagesProduce marketing communications that workNo matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

User’s Reviews

Editorial Reviews: Review “…easy-to-implement solutions. 4 1/2 stars.” — Paul Tulenko, Scripps Howard News Service, August 7, 2005 From the Back Cover Use the Internet to spread the word about your business Harness the power of marketing and watch your business growIf you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to a great marketing campaign, from ads and direct mail to public relations and the Internet.Discover how to:Develop the right marketing strategyEstablish your position and brandCreate effective advertising campaignsGenerate publicity and word-of-mouthMaximize Internet marketing opportunities About the Author Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. Read more

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐The version I received referenced an included CD with excel files. There was no CD enclosed. I returned it and the replacement has no CD, nor does it reference the CD. I guess that at one time a CD was part of this package and they no longer include it. It seems that the book will be helpful without the CD but I was disappointed in the mislabeling.Amazon was outstanding in the return/replacement process even though I didn’t get a CD with the book.

⭐I love most all the ‘for Dummies’ books that I can get my hands on. They are always right to the points that I want to learn about and I love the way that they are structured.

⭐I had Marketing in college many years ago and even with my lagging memories I found nothing new or all that creative in this book

⭐this book is information about small business marketing at its simplest level. It touches basic information. For people without any knowledge of subject. I found it a helpful.

⭐Great book with a ton of information. I feel like I know marketing from top to bottom and I didn’t have a clue when I started. Worth reading if you are just starting out in a small business.

⭐Very valuable book, I have learned so much about marketing from this book, I have purchased other books on marketing and they do not compare to this book.

⭐Fast deliver & great information!

⭐It’s a nice book with some good tips. I haven’t really had the idea that the book gave me some real new ideas for my business, it’s all quite standard.

⭐ok

⭐points out a lot of simple facts and gives a lot of handy advise for anyone who connected to businnes in any way, definitely recommended.

⭐Meh

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