Success as a Real Estate Agent For Dummies by Dirk Zeller (PDF)

Description

Success as a Real Estate Agent For Dummies shows you how to make your fortune in the real estate business. Whether you are looking to rev up your real estate business, deciding whether to specialize in commercial or residential real estate, or just interested in refining specific skills, this book is for you. This no-nonsense guide shows you the fun and easy way to become a successful real estate agent. It provides expert advice on acquiring the skills needed to excel and the respect and recognition you’ll gain through making sales and generating profit. Soon you’ll have all the tools you need to:Prospect your way to listings and salesBuild a referral-based clienteleWork with expired and FSBO listingsPlan and host a successful open housePresent and close listing contractsMarket yourself and your properties online and in printNegotiate contracts and avoid derailmentStake your competitive positionAchieve excellent relationships with clientsSpend less time to earn more moneyThis guide features tips and tricks for working with buyers, must-haves for a successful real estate agent, and common pitfalls that can be avoided. Also included is a list of Web sites for real estate agents that are valuable resources for success. With Success as a Real Estate Agent For Dummies, you’ll discover how to acquire key skills and get on track for a successful career!

User’s Reviews

Editorial Reviews: From the Back Cover Features proven, effective strategies for better prospecting and lead generationLearn key skills and get on track for a successful careerWhether you’re new to real estate or an old pro, Success as a Real Estate Agent For Dummies shows you how to become a top-performing agent. This hands-on guide will teach you all the best tricks of the trade, including tried-and-true tactics and fresh ideas for finding more and better prospects — and closing more sales!Praise for Success as a Real Estate Agent For Dummies”Get ready for real estate training camp. Finish a winner! ” —Blanche Evans, editor, Realty Times”Solid, practical advice from one of the most dynamic coaches in real estate today.” —Stefan Swanepoel, thirteen-time author and CEO of RealtyU Group, Inc.Discover how toMaster the art of prospectingResearch and understand your marketDevelop the key skills of an agentFind the perfect agency for youManage and maximize your time About the Author Dirk Zeller, who as an agent rose to the top of the real estate field quickly, has been on a meteoric rise since he began his career in 1990. Throughout his sales career, Dirk was recognized numerous times as one of the leading agents in North America. He has been described by industry insiders as the most successful agent in terms of high production with life balance. His ability to sell more than 150 homes annually, while only working Monday through Thursday and taking Friday, Saturday, and Sunday off weekly, is legendary in the real estate field. Dirk turned his selling success into coaching significance through founding Real Estate Champions. Real Estate Champions is the premier coaching company in the real estate industry with clients worldwide. Dirk’s clients average more than a $200,000 increase in their income annually. Dirk has created such revolutionary programs as “Protect Your Commission,” “Stewardship Selling,” “The Champion Listing Agent,” and “Positioning Yourself as the Expert.” These programs and others like them have changed the lives of hundreds of thousands of real estate agents worldwide. Dirk is one of the most published authors in the areas of success, life balance, sales training, and business development in the real estate field. He has more than 250 published articles to his credit. His weekly Coaches Corner newsletter is read by over 200,000 subscribers each week. His book Your First Year in Real Estate (Prima Publishing) has sold just shy of 100,000 copies in just a few years. Dirk is also one of the most sought-after speakers in the real estate arena. He has spoken to agents and managers at the local, regional, national, and international level for most of the large real estate brands, such as Coldwell Banker, RE/MAX, Century 21, ERA, and Prudential. He has shared the stage with such notable speakers as Zig Ziglar, Brian Tracy, and Les Brown.

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐I am not a real estate agent, I am simply a man tired of my job and interested in a move to a more professional career in real estate. As such I am reading 2 books a month until November on the subject in a hope of learning more about the career I am seeking to start. That being said this book is simply incredible it has lifted many of the preconceived notions I had about the career of a real estate agent.Three of the things I learned in this book and plan to implement when I become an agent. (I learned a whole lot more then 3 things)1 – Ask for a referral (page 97) – ” If you don’t ask your clients to recommend you to their friends or to refer their friends to you for follow up, you’re really missing out on a huge opportunity to reach potential prospects”2 – Finding an agency that is good at initial training and ongoing education is more important then finding one with a good split when your a new agent. But you still want to find one that has a good split and good training.3 – When starting as an agent do a lot of open house’s for experienced agents. Why? Because though they do not normally sell the house directly they do bring you in contact with a lot of buying prospects.I find this book to be quite helpful from the perspective of someone who wishes to be an agent in the future. I highly recommend this book to anyone in the field or thinking about the field of real estate.

⭐I read the entire book front to back a week before my real estate class. Now the class is just a review for me whilst overs are overwhelmed by all the vocabulary and legalities. I defiantly recommend purchasing this book and reading before you take the class since typically they are only a week long This book will ensure you get a full understanding of the subject at hand. Plus there are quizzes at the end of every chapter and two practice exams at the end of the book which is great because if you want to get practice exams anywhere they will more than likely cost you money!

⭐Frankly, I avoided Dummies books for stuff I already knew about, because I was serious about a real estate profession,for me in retirement, and my basic exploration made many books boring (except for the computer related). Well, sinceit showed up on soooo many lists, and was soooo highly rated I had to try it.I do have several progressive degrees,from AA to Ph.D. and 40 years practice in my old profession – read alot of books,took alot of tests, who knows how much continuing education / conferences.You still need other books for other perspectives (Cooks “21 Things I wish My Broker Had Told Me” – funny too!;Keller’s “The Millionaire Real Estae Agent” – for thinking about the possibilities.Other books are really needed for reference: Reilly’s “The Language of Real Estate” – an encylopedic dictionary,and Barron’s “Dictionery Real Estate Terms” which is a pocket type book. State specific stuff is needed too,Jacobus’s Texas REAL ESTATE (11th Ed), and the just released to come Dec? companion CD Texas License Test Prep.The Learning Express “Real Estate Sales Exam” does have some state specific sections, as does Texas Real Estate Sales Exam -I have both: both have CD’s but text reflects titles, bothhave national exams.Yea, got these and alot more through Amazon.com…just like most of my wifes cook books and medical books…..and we have more off all comming!!!!

⭐Was a little skeptical of the “for Dummies” books (I refuse to believe I’m a dummy) but thought I’d check it out of the free NAR e-library to see what it’s like. Could hardly put it down, it’s that good. Liked it so much I came to Amazon (as usual) and bought my own copy. My broker comes to me to find out what books I recommend to new agents – this is definitely one of them.

⭐I should just return this.. it doesn’t flow well and I find myself getting distracted when I try to hunker down and read it.Really basic advice. If you’ve already been in the industry for a while, this isn’t super helpful. If you are brand spanking new, well then maybe it’s worth it.

⭐Being a real estate agent is one of those jobs where you start by knowing nothing and you learn as you go. The classes that you take to get your license simply don’t say much about the actual practice. This book makes it clear what the job is: you are a salesperson. Not some sort of a ‘facilitator’ or a ‘marketing expert’. If you want to know what prospecting is, and where to start, I have found this book to be a pretty good introduction. Dirk was obviously more disciplined than I am, but if you follow his advice, and do at least some of what he preaches, I think you stand a good chance of making it.Something I would like to add from my own experience, do a few ‘floor time’ sessions your first month or two and then drop it and focus on prospecting. That means pick up the phone and make cold calls, ok?

⭐I looked at a number of books before I ordered this one – they were more motivational in nature – this book is concise and it has specifics that I used to set quantifiable goals – also filled with tidbits about minefields to avoid stepping into as a new agent. Finally – it’s an interesting read – not just a bunch of facts – I’d give it more stars if that were possible. Thanks to the author for putting this together – you saved me from some mistakes I know I would have made!

⭐I read this before actually going to my real estate pre-licensing course. Learned a lot that they do not teach you in class. Took the course and passed my exam…now to use the plethora of useful info in this book to be a successful sales agent.

⭐I’m new to real estate, and being British I’m unfamiliar with the US system. This book provided me with a clear idea of how the US system works, and how to be successful at it. It’s packed with useful information, hints and tips on all aspects from lead generation to overcoming objections and 3rd party company relationships. I had planned to sell this once I was done but will keep this with me, it’ll be an invaluable companion in my early days in this new industry, and will likely be worth re-reading each year to ensure best practice and maximum results.

⭐Brill condition,Sent in a box with my other orders and it was well protectedHighly recommend this to any one starting out in the estateagent field.My mum is going to love this for christmas!

⭐great ideas

⭐All these books in the Dummies series are always highly recommended, informational and easy to read. Definitely helps a beginner!

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