Tag: Susannah Gardner

The blogging bestseller, now fully updated to reflect the latest tools and techniquesBlogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you started so can begin logging in hours of blogging!Building on the success of the two previous bestselling editions, this latest revision includes essential blogging basics, the elements required of a good blog, and the tools you'll need to get started. You'll discover how to determine the right blogging software for you, whether you should run your own blog or use a full-service hosting site, and how to set up an account and write your first post.Builds on the two previous bestselling editions and covers the latest advertising tools to attract an audience, methods for making money with your blog, and ways to measure your blog's successIncludes updates to the major blogging software utilities including Google's Blogger, TypePad, and WordPressWalks you through the latest search engine optimization techniques for increasing your blog's visibilityReviews the newest plug-ins and gadgets that will allow you to extend your blogIf you're in a fog about how to blog, then this easy-to-understand guide is the right book for you.

Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election. Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you’ve been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging.You’ll find out how to:Make your blog stand out in a crowd, build an audience, and even make it payChoose the best software options, boost readership, and handle commentsGenerate revenue from your blog with ads and sponsorshipsProtect your privacy and your jobDeal with spam and the inappropriate comments from that guy who posts several times a dayFind your nicheAttract and keep readersUse your blog to promote your business, cause, or organizationAdd audio, video, cool widgets, and moreReady? Get Blogging for Dummies and let’s get started!

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your businessDiscuss relevant issuesProvide a clearinghouse for information and expertiseShow your business as a good corporate citizenSupport an exchange of ideasGet honest feedback from your customersAffect public opinionIf you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:Set up and maintain a blog, write in blogging style, and observe blogging etiquetteDefine your audience and target your blog to reach themInvolve your customers, earn their trust, educate the public, and build communityAvoid possible legal pitfalls while keeping your blog interestingEncourage contributions and links to your blogUse images and design an eye-catching formatOptimize your blog for top search engine ratings, track your results, and measure your successWritten by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!