Buzz Marketing with Blogs For Dummies by Susannah Gardner (PDF)

Description

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your businessDiscuss relevant issuesProvide a clearinghouse for information and expertiseShow your business as a good corporate citizenSupport an exchange of ideasGet honest feedback from your customersAffect public opinionIf you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:Set up and maintain a blog, write in blogging style, and observe blogging etiquetteDefine your audience and target your blog to reach themInvolve your customers, earn their trust, educate the public, and build communityAvoid possible legal pitfalls while keeping your blog interestingEncourage contributions and links to your blogUse images and design an eye-catching formatOptimize your blog for top search engine ratings, track your results, and measure your successWritten by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

User’s Reviews

Editorial Reviews: Review “…explains what blogging is, and how businesses can profit by improving corporate communications and customer relations to generating marketing and advertising.” (VNU, 26th May 2005) From the Back Cover It’s easy to get customers buzzing about your business Here’s how to launch your blog, develop a style, and make your business stand outWhether or not you’ve blogged before, start here! Blogs can be great business boosters, and this book helps you choose software, get your blog up and running, open communication with customers, and focus content and structure on whatever will provide the best bang for your business. You’ll even get tips from some of the best business bloggers around!Discover how toSet up and maintain a blogInvolve your customersEarn trust, educate, and build communityFollow blogging etiquette and cultureFind the right voiceEncourage links to your blog About the Author Susannah Gardner has been an instructor in online journalism, a multimedia director, and a provider of custom Web solutions. Check out her blog at www.buzzmarketingwithblogs.com. Read more

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐*****I have quite a few of the “For Dummies” books, several of which I have not read that I use for reference, and several that I have read to gain a deeper understanding of a subject. This book is one of the latter (so I read it cover to cover), as I am a life coach who knew very little about blogs (just having read some teen Xangas). I had seen a very powerful blog-based web site on the Internet, and knew I wanted one for my coaching practice, but had no idea where to begin or what or where the “blogosphere” was. This book solved my dilemma in a fun, readable, and non-technical way (with many, many references for those who want to go deeper). It is definitely a five-star Dummies book, well worth more than the purchase price.This book helped me to decide what type of blog to develop. I have rudimentary HTML skills, including lite CSS; however, no matter what your skill level (or lack thereof), using the book you can ascertain what type of blog is right for you.It really covers everything you’d want to know about blogs, including those things you’d never know to ask (e.g., RSS feeds!—who knew?). Not just the technical aspects, but blog writing, marketing, etiquette, etc. I agree with a previous reviewer who wrote that the book is also beneficial for those who want simply personal blogs rather than business blogs, although its greatest utility is for people like me who want to use a blog as a basis for or as an adjunct to their business.The book was fascinating. Although I spend a lot of time on the Internet, I was oblivious to blogs, and discovered a whole new and very exciting world here. The book helps you to get fired up and excited about something technical—which for me isn’t easy, since I don’t normally get emotional over new computer software. I think the reason I’m so motivated is that the book helped me to see that so very, very much that is not technical (building community, reaching people in a personal way, supporting clients, offering services, and much more) can be done with blogs.Best of all is that this book showed me how I can market using blogs and still be myself, something I’ve been trying to do for years. In fact, the more I am myself on a blog, the better the blog will be—imagine that! A blog is a great tool for self-expression, which can be done concurrently with marketing, I found out, and in an authentic way.The book gives references for further learning, which is mostly informal (an therefore hard to know about without experience, which the author shared to my great benefit). If you are an early adopter, buy the book now—you won’t be sorry. In a few years, everyone will blog—now, you can be on the cutting edge…I wish I could give this book 6 stars!*****

⭐Are you kidding me!?!??? This is one great book. For a never before blogger this book helped me setup, start and gave me strategies to develop my presence and increase my business. I feel like I need to pay Susannah a referral fee – I am a Realtor after all. Fortunately in Iowa a referral fee to a nonlicnesed person is illegal. I have read this and read this, I use it for reference and it is so highlighted that I am now having to use different highlighter colors to try to keep up with the topics. Oh, I just need to buy another one and color code it. If you are even thinking about blogging get this book, block out a weekend, take lots of notes, and have at lease 5 highlighter colors!

⭐My client wanted to have a blog and I needed to learn the basics about blogs in short order. This book is a quick read and I was standing in front of their executive board in 1 week with a customized sample blog in place for their review and questions. I received a signed contract that day. Thank you for this book. On the down side, the specific blog software I used was not included in the book for review. Marketing was an important topic in my meeting and the book provided a nice, simple layout on the differences with other media and provided great ideas. The corporate blogging topic was helpful.

⭐This book is easy to read and understand. It gives a good overview of ways to use your blog in marketing products, but in some areas it was too technical for me to understand (it doesn’t take much for it to be too technical) and in other areas it was too obvious. I read it–it didn’t take that long, but it’s not a book I will use for reference again and again. I could have used less html coding and more URLs to visit.

⭐Excellent seller, exactly what I wanted. Fast shipping. thank you.

⭐Kudos to Susannah Gardner, the author of this book. She put together a *fabulous*, definitive work on Blog Marketing. I’m very fortunate that I didn’t get turned off by the Dummies series as I almost always do (same for Idiots). I read the book from beginning to end, which is rare for me. It’s full of great tips, without an ounce of fluff.

⭐I got this book thinking that it could help me with my exisiting business. I would say that I’m pretty knowledgable about blogs (which are popular, how to read them, where to find them, how posting often helps increase the hits, etc). This book covered everything I already knew in one place. So if you know what I know and a little more, don’t waste your money with this book. If you are completly new to blogging, this is a good foundation.

⭐Well researched, too. Good primer for getting up to speed.

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