Twitter Marketing For Dummies by Kyle Lacy (PDF)

Description

An introductory guide to effectively using Twitter to grow your business!The field of social media marketing is exciting, cutting-edge, and…open to almost anything! Twitter’s style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business. In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success. Examines how Twitter’s style for character-count caps and real-time posting allows for unique marketing opportunities Analyzes several real-world examples of successful strategies for marketing on TwitterDiscusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web siteShares the top Twitter applicationsSo get chirping and put Twitter to work for your marketing needs today!

User’s Reviews

Editorial Reviews: From the Back Cover Learn how to interact with your customers with TwitterYour customers are already tweeting on Twitter, and it’s time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!Learn from the best — see how other leading companies are using TwitterDetails, details — learn how to sign up, create a market-friendly profile, and find followersThe old and the new — include Twitter marketing in your overall plan with other types of mediaMap your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter’s unique strengthsMeasure your success — discover how to assess your progress with Cligs and Google AnalyticsFollow and be followed — find the right people to follow and get them to follow youProtect your image — choose the right employees as Twitterers and keep tweets honest and upbeatRetweet to advance — spread your message with smart retweetingOpen the book and find:How to register your company name on TwitterWays to enhance your brand with TwitterTips for finding your Twitter voiceWhy you should follow the competitionCool tools like HootSuite, Ping.fm, and TweetDeckPitfalls to avoidCase studies from successful campaignsHow to become a thought leader About the Author Kyle Lacy is co-founder and business development head of Brandswag, a design and social media communications firm. He has built his reputation around the latest methods of customer communication and Internet marketing. His clients include businesses large and small. Kyle actively tweets as @kyleplacy and blogs at KyleLacy.com about ways to communicate creatively using social media.

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐Twitter marketing for dummies by Kyle Lacy has a wealth of information. It covers all bases from novice to advanced twitter knowledge. Kyle tells you a lot of the “why’s” and “hows” of twitter. In short if you don’t want the twitter wave to wash right over you, order the book, and take the time to read it. You’ll be surfing your twitter page to web domination!While reading the book be sure to have your computer next to you so you can take notes, and let the words of Mr. Lacy wow and enlighten you.The twitterverse grows faster and larger every day, don’t let it pass you by. My guess is this book will pay for its self in the business you get in your first few tweets.Another thing about this is book is that Kyle Lacy is super funny! You will be laughing all the way through this book. This is not some stuffy text book that makes your eyes feel like they are melting. This book is jam packed with info, funny jokes, comics, and real world stories.Even though it’s an older book 99% what’s inside is still relevant today.You will not regret getting this book.@JesseSwinger

⭐Don’t be fooled by the title, this book is for every level of Twitter user, from someone who doesn’t even know what Twitter is, to someone who has maybe used Twitter for years. Kyle will take you from the very basics of twitter, to the more advanced methods of how to market on this highly popular social media tool.The greatest facet of this book is that Kyle writes not only from his own experience as a business owner who uses Twitter as a marketing tool, but he has taken the time to gather the experiences of others from a wide variety of situations so that his book wouldn’t too one-sided and could apply to anyone who is interested in using Twitter as a marketing tool.You will get as much as out of this book as you want to, all the information you need to know is in the text. If you are at all interested in finding out how Twitter can help you, then this should be your first source for information. Thank you Kyle, for showing me that social media is changing the way we do business and build relationships, and that it is not an impossible, but rather enjoyable task to keep up with this new media.

⭐It seems like most of the links to referenced tools no longer link to active content. As technology has progressed, it has rendered much of this books usefulness useless.But there is still helpful info therein. I still recommend the book.

⭐I own the Kindle version of the book, and purchased it along with 6 other Social Media for Dummies books. I usually read 5-6 books at a time, flipping form one to other to maintain my interest. But once I started reading Kyle’s book, I couldn’t put it down.I only really have time to read on Saturday and Sunday mornings because I work 7 days a week on my business, but every Friday for the past 3 weeks I have longed for Saturday to roll around so I can read. I have never added so many highlights and bookmarks in any book I have read.I only read business and text books, I’m not a novel reader. This book has completely changed the way I view Twitter and after the first read, in one weekend I increased my followers by 150%.In my opinion, this is the only Twitter marketing book you need. Go Kyle, you rock.I’ve contacted Kyle and am about to do a podcast with him for my website […]If you want to find out more about the man behind the material and the book, come and listen. It will be up by the end of April 2010.Victoria Hansen

⭐This book and Twitterville, by Shel Israel, are the only two books you need to buy if you wish to understand what Twitter is, why you should use it and how to get it done. Kyle Lacy has done an amazing job detailing the information needed for every business – both large and small – to deploy their marketing efforts by this new medium. Twitter sounds like a toy, but it’s an amazingly simple and powerful tool that businesses can use to listen and speak to their customers and prospects.Businesses who are leveraging Twitter are seeing incredible results – in reduced customer service expenses, reduced marketing expenditures, and increases in brand awareness. Buy this book now and get started!

⭐Anyone who owns a business of any sort absolutely must read this book. Once you read this book, you will kick yourself for having not read it when it first came out. Most people who I discuss Twitter in general with do not use it for two reasons. One, they do not know how to, and two, they cannot see the benefit. “Twitter Marketing for Dummies”, will make it crystal clear not only how to use Twitter in general, but also exactly how to utilize this powerful social media tool to leverage your business to heights that you could not even have imagined. The author, Kyle Lacy, does a fantastic job of illustrating step by step how to effectively maximize your presence on Twitter, construct and utilize your Twitter network to spread your marketing message, and then measure the results. I gave this book a five star rating, but if I could have given it a higher rating, I would have.

⭐Another great book in a great series. Even if you are not a novice, this series is outstanding because it is filled with references and pointers to great resources!

⭐Fast shipping! Product as described!

⭐Great – to the point

⭐If you are coming from marketing you may find this book helpful but I found any useful information was buried deep in a welter of jargon. Jargon in which the author seems to revel. This coupled with the American English made it difficult to extract any useful content. The art of tweeting is to condense and simplify your message in to as few a words possible – an art which the author needs to refine.

⭐As always with this series the information is presented lucidly and systematically. Everything is explained and exemplified. As a newcomer to Twitter I found this a highly useful introduction.

⭐Brand new to Social Network Marketing I have found this book helpful in small chunks.That is what I love about the Dummies range – take a few pages apply it and then wait until I am ready to master the next phase of learning.

⭐Do not buy this as it is totally out of date and does not cover any 2012 changes. I wasted my money, do not waste yours!

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