Web Analytics For Dummies 1st Edition by Pedro Sostre (PDF)

Description

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analyticsDefinitions of key Web analytics termsHelp in choosing the right analytics approachHow to collect key data and apply it to site design or marketingTechniques for distinguishing human users from botsTips on using Google and other free analytics toolsAdvice on choosing pay and subscription servicesA detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time―and every time.

User’s Reviews

Editorial Reviews: From the Inside Flap Covers free and fee-based analytics toolsDon’t miss another profitable opportunity — find out what works and what doesn’tAre you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site’s profitability without boosting your budget.Understand Web analytics lingoFind out what visitors do at your siteMeasure metrics that matter mostSpot where your traffic comes fromReduce shopping cart abandonment From the Back Cover Covers free and fee-based analytics toolsDon’t miss another profitable opportunity ― find out what works and what doesn’tAre you getting a decent return on the time and money you put into your Web site? Let this easy-to-follow guide help you find out! Two analytics experts guide you through choosing the right tools for analyzing your site, measuring your data, and making the changes that will boost your site’s profitability without boosting your budget.Understand Web analytics lingoFind out what visitors do at your siteMeasure metrics that matter mostSpot where your traffic comes fromReduce shopping cart abandonment About the Author Pedro Sostre is a respected Internet business and marketing guru and a columnist for Revenue magazine. Jennifer LeClaire is a veteran e-commerce journalist and the weekly analytics columnist for newsfactor.com. Read more

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐The book covers basic concepts and light addresses how data and statistics can be collected, digested and then used to create strategic plans to increase sales, web page hits and keep visitors longer.I bought this book for an online course and covered a lot of ground, great for folks just needing to be familiar with web analytics or someone starting in the field.This book actually covers quite a bit with a specific web analytics tool but there are other free ones out there including Google Analytics and Stat Counter.

⭐The book is well organized but a little too basic when it comes to analytics. The authors write as if their readers are not analytical. For example, they write:”Unless you are highly analytical, though, you might not be able to make sense of its contents.”This is a web analytics book. Why would I be reading it if I did not have the aptitude to analyze?The authors are not analysts. In fact, they mistakenly believe that analysts are like journalists. Analytics is not journalism. Journalists report. Analysts analyze.

⭐Unfortunately this is a little out dated… but gave me a good foundation and understanding.

⭐great book

⭐If you had a time machine and could travel back to 2007, this book might be helpful. With the advancement of technology and SaaS services, this book is a bit archaiac. It would behoove you to buy the latest release of a Web analytics book, even if it costs a bit more, trust me.

⭐Excellent book for those who know little or nothing about web analytics.It explains the what and the why of web analytics. It then does a good job of discussing software. The pros and cons of each without any bias.I am already using Awstats, a server side analytics tool, and still learned a few things. It also covers Google analytics, which is free and a very valuable tool for any website.

⭐Before I get properly in to the swing of things, I should start by explaining that I work in social media marketing and so I already have a pretty decent knowledge of web analytics, and I sit next to and work closely with someone who specialises in it. Then we need to consider the fact that this book was published in 2007 – almost all of the tools that it mentions are now outdated, and whilst it does cover Google Analytics in passing, the software is outdated and it’s not given nearly as much attention as it deserves.But then, that’s to be expected when you pick up a book that’s eight years old, especially when it’s about the internet – everything moves so quickly that a book like this runs the risk of being immediately outdated as soon as it’s released, because the technology has moved on so much between the book’s creation and the proofreading, production and distribution process.Here, the authors have done a pretty good job of trying to fight off the negative influence of time, by covering the principles and the strategies that an analyst will need to know as well as the technologies that are available to them. I’d estimate that roughly half of this book is out of date now, but that the other half still stands up well to the test of time and gives you a decent grounding in analytics that will come in useful if you work in marketing or on the web.I still had to rate it a six out of ten though, because there were also a smattering of typos – not loads, and certainly not enough to put you off, but enough to become gradually noticeable as you turn through the pages. It’s possible that this is because of the very nature of this sort of book – you have to get it out quickly for it stay relevant, because otherwise it’ll be outdated as soon as it hits the shelves. Sometimes you have to sacrifice an quality for speed.

⭐Please don’t buy this. I had bought it for a team member to read on the train to get going on analytics and its out of date. Go and find another book published in the second half of 2013 as i stupidly didn’t look at when it was written. If anyone at Amazon reads this review the book should really be taken off sale as its just not relevant or even factually correct anymore.To the authors, I am sure you understand the rather harsh words. I don’t hate it, i am sure it was a really good reference book at issue.

⭐Helpful

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