Advertising For Dummies by Gary Dahl (PDF)

Description

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:Identify and reach your target audienceDefine and position your messageGet the most bang for your buckProduce great ads for every mediumBuy the different mediaCreate buzz and use publicityResearch and evaluate your competitionAdvertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

User’s Reviews

Editorial Reviews: From the Inside Flap New info on buzz, publicity, and word-of-mouth advertisingThe fun and easy way® to create effective ads and increase your profitsNeed to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You’ll see how to deliver a powerful, consistent message and when you should — and shouldn’t — use shortcuts to save costs.Discover how toSet a realistic ad budgetDefine and position your messageIdentify and target your audienceCreate great ads for every mediumMake an emotional connectionUse “ad speak” effectively From the Back Cover New info on buzz, publicity, and word-of-mouth advertisingThe fun and easy way® to create effective ads and increase your profitsNeed to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You’ll see how to deliver a powerful, consistent message and when you should — and shouldn’t — use shortcuts to save costs.Discover how toSet a realistic ad budgetDefine and position your messageIdentify and target your audienceCreate great ads for every mediumMake an emotional connectionUse “ad speak” effectively About the Author Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California’s Silicon Valley. He is also the creator of the sensational Pet Rock. Read more

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐Got this for my daughter. She loved it. Read it from cover to cover.

⭐thanks

⭐”Dummies” books are cheap but far from simple, but that’s O.K. because there’s nothing like them. Another feature of “Dummies” is that the graphic design is ugly. Doesn’t have to be but has a well-organized format

⭐Very helpful

⭐good basics

⭐These books are just quick references, so i’m just giving it an “ok.”

⭐Great basic book on Advertising.

⭐Loving the book!

⭐Thank you

⭐Loved it

⭐Its how to advertise your own small business rather than explaining the advertising industry

⭐very good product very pleased with it

⭐As advertised, a good purchase.

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