AdWords For Dummies 1st Edition by Howie Jacobson (PDF)

Description

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google’s $6 billion in annual revenuesThis all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics toolsIncludes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author’s software

User’s Reviews

Editorial Reviews: From the Back Cover Discover which keywords attract customers and make moneyUse your $25 Google AdWords credit to start boosting your bottom line today!What’s the good word? It’s AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.Activate and manage an AdWords accountDetermine your market’s profitabilityWrite and test your adsMeasure ad resultsChoose the perfect keywordsKeep your customers happy About the Author Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐As you may or may not know – Howie Jacobson was, at one point, a Teacher. He truly shows his teaching skills in this book…I’ve read a TON of Adwords books and I swore that there was no book better than “Beating Adwords”, until I read this. I mean it’s not even remotely close, to be honest.This book closed SO many gaps that were left open from all of the other books.If you’re a beginner – you’re going to walk away knowing MORE than most “advanced” level Google Adwords users. If you’re advanced – you’re going to prove to yourself that you were NOT as advanced as you probably thought.This book is just amazing for what it gives you. The price compared to all of those $47-$97 ebooks is almost a joke! On top of that – you get a $25 AdWords voucher code too! =)There’s no comparison… take it from a guy who has bought every AdWords ebook and several PPC/AdWords paper back books.If you don’t buy this book – you’re KILLING your revenue and your bank account!One other plus about the author is that he’s VERY quick to reply to questions. Maybe I just got lucky and hit him at a good time? No… he replied quickly to two other queries too!He’s also got a very nice companion website to go with the book… it’s not one of those cheesy outdated websites like a lot of technical books have. It’s actually answering questions, giving more info, etc. It’s a blog, actually.This book is the best Adwords book on the market… and if I say it anymore – someone will assume I am the guys mother or father. I promise you I have absolutely no relations with the guy, nor do I know him. I am just pumped about spending so little money to learn so much after spending so much money on other books in the past!

⭐I have an online business and have been using Google Adwords for about a year now. It has worked pretty well, and I was happy with the results. I started to look into ways to improve traffic to my website, and bought this book based on the recommendations here. In the first chapter alone I learned over a dozen tools, tricks and ideas for improving my adword campaign that I had no clue about! And it just got better. Howie writes in a friendly, easy to understand manner that makes this not only a valuable tool, but an entertaining read also! If you are currently using Adwords, thinking about Adwords, or have an ecommerce site but aren’t yet using Adwords, buy this book, immediately. This is a comprehensive, easy to understand book for both beginner and seasoned user with countless ideas, suggestions and tools for improving your CTR and ROI. There is something for everyone in here. I cannot stress enough how important Google Adwords has been to my business, and with my new understanding of how to use it (I was doing the bare minimum before and thought it was doing fine!), I have only made two or three of the dozens of changes I need to and have already seen a signifiant jump in not only traffic to my site, but they are interested, paying customers, not just empty clicks that cost me money. And I cannot stress enough how amazing this book has been in helping me figure out how to use the system to my advantage.

⭐Although I’ve been working on client websites since 1996, and ran AdWords campaigns for a website I own (not successfully, but very costly!), I realized how much I don’t know and started researching how to close out my graphic design practice and go full-time into Internet publishing, something which I’ve had only moderate success with. So I’ve been purchasing and reading programs from many “gurus” to expand my knowledge. Most are disappointing, in that they cover information available free, or fail to provide much useful knowledge, unless you sign up for an advanced, and expensive, consulting sessions.I picked up “Adwords for Dummies” with reservations — most of the previous “dummies” books quickly find they way onto my bookshelf, as they often lack advanced, practical information.This book, I found, was different. There’s real information, presented from beginning to advanced, that I’m already using. You should see the book — dog-eared and bookmarked (real bookmarks!). I carry it around with a notebook of other genuine info I’ve found.Howie’s humorous style, and the tons of info on his website, were a pleasant surprise. I’ll look forward to reading more in print and online. And the “Adwords ER Report” available when you register on his website, is worth the price of the book alone.Highly recommended.

⭐As a Google Qualified Adwords Professional, I am always seeking valuable benchmark information for my clients to gain a fundamental understanding of online advertising.If business owners are new to the game of online advertising, you cannot afford to be without this knowledge. And, even if you’ve been using Adwords for a while, this book will help take you to the next level.While Google Adwords is a wonderful tool for generating qualified traffic for your business, its power (used ignorantly) can be extremely dangerous to one’s pocket book.Moreover, this book not only teaches you what to do, but also what NOT to do. (Many of us know that this is “equally” important to success.)Also, a very nice bonus is that this book comes with a $25.00 Google Adwords credit, so the book actually pays for itself and then some.I’ve learned that the author, Dr. Howie Jacobson, is formally trained in education. His combination of insight on Adwords, humor, and simplicity provides the perfect venue for people interested in using Google Adwords effectively.It is my prediction that Adwords for Dummies will become the “Bible” of online advertising moving forward.

⭐If you really are at a complete loss then you might find this useful but if you have tinkered with adwords and are using google with some success then probably its best to save your money and buy something a little more advanced.

⭐Usual dummies style, pretty good

⭐A brilliant book for the newcomer to AdWords, helps to make sense of it all, easy to read and understand.

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