Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi (PDF)

Description

The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world. Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins. In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business. The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum. Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them: Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too. “Ping” constantly: The ins and outs of reaching out to those in your circle of contacts all the time—not just when you need something. Never Eat Alone: The dynamics of status are the same whether you’re working at a corporation or attending a social event—“invisibility” is a fate worse than failure. Become the “King of Content”: How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals. In the course of this book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama. Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, this new edition of Never Eat Alone will remain a classic alongside alongside How to Win Friends and Influence People for years to come.

User’s Reviews

Reviews from Amazon users which were colected at the time this book was published on the website:

⭐Keith Ferrazzi’s Never Eat Alone tackles one of the most important aspects of getting ahead in the professional world today: networking. Ferrazzi’s approach, however, takes a different turn than most networking books. His emphasis on creating connections, as opposed to blindly networking just because its considered important, is informative and distinctive.Ferrazzi begins by laying out his experience with networking in the first section – but he doesn’t call it “networking.” Instead, Ferrazzi calls it “connecting.” He writes that “like business itself, being a connector is not about managing transactions, but about managing relationships.” He stresses that while some gather names and phone numbers just to add contacts to their list, the most beneficial way to connect is to share knowledge, resources, time, energy, friends, associates, empathy and compassion. By doing this, value is provided for these connections – and perhaps most importantly, your value is increased in their eyes as well.This first section is a smooth and engaging introduction to the book. Ferrazzi’s conversational tone makes his suggestions easy to follow and understand. He writes often about his personal experiences with networking, which strengthens his argument of the importance of connecting. Without connections, he would not have made it to where he is now. His impressive education came out of the relationships he and his father developed with connections, which definitely drives home his argument.Ferrazzi lays out how to actually make these connections in the second section. He writes that the first step to connecting with someone is to do your research. He suggests Googling them, reading their work history on LinkedIn, checking out their Twitter, and reading information about their company or work. The next step is getting their contact information. Ferrazzi suggests starting with those already in your network: relatives, current colleagues, customers and clients, neighbors, past connections from school, former teachers, etc. Ferrazzi writes, “the real challenge isn’t tracking anymore… Our challenge these days is to figure out, in the mass of contacts we’ve collected, which ones matter” (76). His approach to building a network is to reach out to those you already have relationships with, and to build on them.This section is helpful, but nothing stood out as exceptionally different from other networking books. Networking is meeting people through other connections and cultivating relationships – Ferrazzi just stresses its importance in this section.In the third section, Ferrazzi discusses building on these connections. He breaks down three motivations that he tends to find in people: making money, finding love, or changing the world. He says that “the only way to get people to do anything is to recognize their importance and thereby make them feel important” (175). He also emphasizes building connections in different areas, and being able to “parcel out as much information, contacts, and goodwill to as many people – in as many different worlds – as possible” (188). He highlights the importance of meeting people and connecting, but building on these connections and stretching them to all aspects of business and life.This section is informative, but Ferrazzi’s reasoning seems manipulative. The purpose of networking is to gain value from those we connect with, but Ferrazzi seems to imply that the only reason to help others is because of the future benefit you may receive from them. For Ferrazzi, connecting with others is ultimately for your gain. His approach seems to disregard the fact that you might receive something other than just professional gain from helping someone.The fourth section focuses on “Connecting in the Digital Age.” Ferrazzi tackles the wealth of knowledge and people that we have at our disposal because of technology. He writes that even though you can be bombarded with information on your social network, you can make use of the content by curating and structuring it to what you want to see, and what will help you. He also says that in sharing your content, you have to give people “something useful.” “Give them an article, a film trailer, a restaurant review. Something that allows for more communication than 140 characters, introduces them to something new, and gives them an action” (242-243).This section is beneficial in laying out all the ways for you to make use of the technology at your fingertips. Instead of getting overwhelmed at the content on social networking sites, you can make use of it. Now, more than ever, taking advantage of technology is important in the professional world, and this portion of the book provides tools to help you do that.The final section mostly provides techniques for strengthening your connection circle but also marketing yourself. As Ferrazzi wrote earlier in the book, “each of us is now a brand” (22). According to him, you have to be an expert with a unique point of view – you have to be interesting. Image and identity are just the start of your personal brand. With a network, your brand “establishes your worth” and “takes your mission and content and broadcasts it to the world” (291).This chapter on personal branding – Chapter 26, “Build Your Brand” – was probably the most useful and informative out of the book. Ferrazzi discusses developing a personal branding message, “packaging” the brand (which involves appearance and style, and asking yourself how you wish to be seen), and broadcasting your brand. According to Ferrazzi, “the world is your stage… Look the part; live the part” (297).Overall, Never Eat Alone is an informative networking book. Its main idea is innovative – connecting and sharing as opposed to just collecting important names in your network – compared to the majority of other networking books. Ferrazzi, in his conversational tone, makes the 376 pages go fast. The only downside to Ferrazzi’s approach is his push to do all of this – connect, share, network – just because in the end, it helps you advance the most. His method comes across as slightly egotistical, but it still provides you with helpful tips to connecting and branding yourself.

⭐Super fast shipping I ordered books from different places and this one was the first to arrive the book was like new. Thank you so much .

⭐”Never Eat Alone,” by Keith Ferrazzi is a must read for not just everyone in the business world, but anyone who wants to succeed in life. Ferrazzi takes aspects of an individual’s every day life and revamps them, to show readers just how simple it is to get ahead in the business world, and in life, just by changing your interactions with people. Starting the book off with the story of a group of young entrepreneurs who became successful by participating in a Utah business retreat, he sets the stage for success. At this retreat the main attraction are the snow-covered mountains, optimum for skiing, but the real goal of the weekend is a networking event like no other. Ferrazzi uses this a metaphor for the rest of his guide to success. You may not think that bigger networking connections would be made on a ski lift than at a business conference, but Ferrazzi insists that it is all about opportunity, and using that opportunity wisely. Ferrazzi argues that success in life does not just come naturally, and that even if you have an ambitious drive, you can easily make the wrong moves, especially in the business world. The first step in the book is also the title of the first chapter, “Becoming a Member of the Club.” Even though this is an exclusive club, it has nothing to do with your past finances or your political background, but has everything to do with your own future. This club is a metaphor that Ferrazzi uses to compare membership in a country club to having a set goal and working towards it. Once you’re in the club, that’s the majority of the work already done, but then you have to meet people and make connections, like playing a game a golf. Ferrazzi also makes other arguments that all center around networking. One that very clearly stood out to me was how to network efficiently without turning into a “networking jerk.” Ferrazzi uses this term to describe an individual who wants to make connections with people, but does so only for selfish benefits. The opposite of this person, would be a good networker, with the interest of creating genuine relationships. Ferrazzi also lists other attributes that a good networker should possess, but insists that the rest of them are null without the genuine interest in the relationship to start out. This section of the book stood out to me as extremely important, and also very valid, because I have experienced this in my own life. Most of the time, even if a person is a very good conversationalist, you can tell if they were really interested in that conversation or if you are just another pawn in their game of business. This first interaction can influence your entire opinion of a person because, after that, you either walk away with a positive feeling towards them or a negative memory of the individual. Therefore, if that same individual were to contact you asking for a favor, this would just reconfirm your feeling of being used. I believe this is an important lesson to learn early on in life, along with many of the other secondary qualities Ferrazzi insists that good networkers, and successful people in general posses. These abilities include, but are not limited to, not feeding into gossip, not treating those under you poorly, and being transparent. One of the last topics that Ferrazzi covers in his guide to success through personal relationships is the importance of mentors. He argues that being a mentor is just as important as being a mentee. I also believe that this relationship is priceless, because people are continuously learning and growing, and you can always learn from someone else. Ferrazzi also believes this, but takes this knowledge to a new level when talking about his fearless interactions with “head hanchos,” like the CEO of the company he was first interning at. He describes how without these conversations, which many interns and other individuals in lower positions are too nervous to approach, he would not be nearly as successful as he is today. However, he always states that the fact that this CEO took the time to mentor him, paid off when Ferrazzi was then qualified enough to be sought after by other employers, but the personal connection sealed his fate with the original company. Overall, Ferrazzi argues that in order to succeed in life, you need to be comfortable with making yourself uncomfortable. You need to take a step outside of your box, outside of your home, outside of your state, and you need to take life by the horns, believe in yourself, and grow. By following the advice Ferrazzi gives in, “Never Eat Alone,” I would find it hard to believe that one does then not succeed in business, and in life. Therefore, I would definitely recommend this book, especially to adolescents and young adults, who are just starting off their professional careers, but really anyone could benefit from Ferrazi’s advice.

⭐So, you need to stand at a strategic position, e.g., near the gate from where the VIPs will pass and use some trick to be able to talk to them! Also with so much of smooching, wining and dining recommended, what happens to your health?

⭐A really good book in a good condition

⭐You may get some useful inspiration and strategies from this book, but it has a number of problems.First, Ferrazzi claims a high level of general applicability, but underlines this mainly through personal experience and through anecdotes from his world. There are some stories of famous persons, but otherwise there is not a lot of external evidence, alternative perspective, or even a references section.Second, some suggestions are certainly written with the best intentions, but have become ineffective today. I can’t count the number of “Ferrazzi-style” emails and follow-up attempts I am getting every day. You bet that they are the first thing I am deleting and you bet that the “gatekeepers” (his term in the book) in my previous company were also not very happy about them.So before you try the suggestions, do the categorical imperative test (‘what if everyone would do this?’) and continue if you are happy with the test result. You will find that a good share will fail the test.

⭐The book I filled with a range of practical ideas and practices you can implement to start improving your connections. Some I didn’t quite relate to, but most of it I do. My only criticism is that I felt that some of the chapters could’ve been made shorter as I occasionally felt that the long explanations could’ve been more succint. Other than that, a pretty useful book. Happy about my purchase.

⭐I appreciate Ferrazzi’s bold gusto in repositioning the dreaded networking task. 4 stars because I cringe at executing some of his suggestions, or would feel fake doing because I’m dreading it. It takes a certain kind of extrovert to do some of the things he suggested, which Ferrazzi is a natural himself. A question I had that wasn’t quite addressed (or perhaps, I missed it) is how does one maintain these relationships, even if it doesn’t feel natural? Nonetheless, his Relationship Action Plan is a good guideline to follow, as I firmly believe in seeking advice from those who’ve “done it” for insider tips.

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